Chief Marketing Officer

Our client is seeking an experienced and innovative Chief Marketing Officer to lead our marketing efforts for a major food & beverages chain in Malaysia. This role is ideal for a dynamic leader with a deep understanding of the restaurant industry and a passion for driving brand growth and customer engagement. The successful candidate will have extensive experience in managing large-scale marketing campaigns, developing brand strategies, and driving customer loyalty in a fast-paced, competitive market.

Key Responsibilities:

• Marketing Strategy Development: Develop and implement comprehensive marketing strategies that enhance brand positioning, drive customer acquisition, and increase market share across multiple channels.

• Brand Management: Lead brand management efforts to ensure a consistent and compelling brand presence across all marketing platforms, including digital, social media, and in-store promotions.

• Campaign Management: Plan and execute high-impact marketing campaigns, including product launches, seasonal promotions, and special events, to drive foot traffic and sales growth.

• Customer Insights and Segmentation: Utilize customer data and market research to identify key consumer segments, preferences, and trends, and tailor marketing efforts to meet their needs.

• Digital and Social Media Marketing: Oversee digital marketing initiatives, including social media strategies, online advertising, and content marketing, to enhance brand visibility and engagement.

• Partnerships and Collaborations: Develop strategic partnerships with key industry players, media outlets, and influencers to amplify brand reach and drive collaborative marketing efforts.

• Budget Management: Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI and achieve business objectives.

• Team Leadership: Lead, mentor, and develop a high-performing marketing team, fostering a culture of creativity, collaboration, and results-driven performance.

• Market Expansion: Identify and capitalize on growth opportunities, including new markets, product lines, and customer segments, to expand the brand’s footprint in Malaysia and beyond.

• Compliance and Standards: Ensure all marketing activities adhere to local regulations, industry standards, and corporate guidelines.

Qualifications:

• Education: A Master’s degree in Marketing, Business Administration, or a related field is mandatory.

• Experience: A minimum of 10 years of experience in marketing roles, with at least 5 years as a Marketing Director, preferably within the restaurant or quick-service restaurant (QSR) industry.

• Industry Knowledge: Extensive knowledge of the restaurant industry in Malaysia, including consumer behavior, competitive landscape, and market trends.

• Strategic Leadership: Proven ability to develop and execute strategic marketing plans that drive brand growth and business success.

• Analytical Skills: Strong analytical skills with the ability to translate data into actionable insights and strategies.

• Communication Skills: Excellent communication and interpersonal skills, with a talent for influencing key stakeholders and leading cross-functional teams.

• Digital Expertise: Deep understanding of digital marketing tools and techniques, with experience in driving successful digital and social media campaigns.

• Innovation: A creative mindset with a track record of bringing innovative marketing ideas to life in a highly competitive environment.