Marketing Executive

Job Summary:

We are seeking a dynamic and experienced Senior Marketing Executive to join our marketing team, with a strong focus on digital initiatives. This role is pivotal in driving our online presence and sales through effective management of our e-commerce platforms, website, and social media channels. As part of the executive team, you will play a crucial role in planning campaigns, drafting essential documents, and steering our digital marketing strategies towards success.

Key Responsibilities:

• Marketing Strategy Development: Develop and implement comprehensive digital/physical marketing strategies that align with our company's goals.
• E-Commerce Management: Managing e-commerce operations across various platforms such as Official Website, Shopee, Lazada, etc., ensuring product listings, SKUs, and promotions are up-to-date and optimized for sales.
• Website Management: Oversee the backend system of our company website, including updating product listings, banners, and newsletters to keep content fresh and engaging.
• Campaign Planning: Planning and execution of marketing campaigns, ensuring all aspects (digital/physical) are integrated and aligned with overall marketing objectives.
• Performance Analysis: Regularly analyze and report on the performance of digital initiatives against KPIs, adjusting strategies as needed to achieve desired results.
• Market Trends: Stay abreast of the latest digital marketing trends and technologies, recommending and implementing innovative approaches to drive digital growth.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field.
• Proven experience in digital marketing, e-commerce management, and social media strategy, ideally within a similar role.
• Strong understanding of digital marketing tools and platforms, including SEO/SEM, Google Analytics, and CMS management.
• Excellent communication, organizational, and planning skills, with the ability to manage multiple projects simultaneously.
• Creative thinker with strong analytical skills, able to derive insights from data to inform strategies and decisions.
• Familiarity with e-commerce platforms such as Shopee and Lazada, including their backend systems and operational requirements.

What We Offer:

• A position at the executive level within an innovative and dynamic team.
• Opportunity to shape and influence the digital direction of a growing business.
• Competitive salary and benefits package.
• Professional development opportunities in a supportive and collaborative environment.