Social Media Manager

SCOPE OF WORK - SOCIAL MEDIA MANAGER (FULL TIME)

A. Line of Reporting:

- You shall report directly to the Store Manager.
- You shall coordinate your daily tasks with all store staff.

B. Job Responsibilities:

Copywriting:

• Craft engaging and persuasive content for posts, captions, and advertisements on various platforms.

Content Creation:

• Develop creative and visually appealing content that aligns with the brand's image and objectives.

Scheduling:

• Plan and schedule posts to maintain a consistent online presence.

Planning (6 months):

• Create a comprehensive social media content calendar for the upcoming six months to ensure strategic content distribution.

Concept Shoot:

• Coordinate and execute photo or video shoots to produce high-quality content.

Event Coverage:

• Provide live updates and coverage during events, launches, or special occasions.

Capcut:

• Utilise video editing tools, such as Capcut, to edit and enhance video content.

Graphic Design:

• Design eye-catching graphics for social media posts and ads.

Basic Photoshop:

• Use Photoshop for basic image editing and enhancement.

C. Additional Job Responsibilities:

10. Audience Engagement:

• Interact with the audience by responding to comments, messages, and inquiries promptly.

- Foster a sense of community and loyalty among followers

.

11. Analytics and Reporting:

• Monitor the performance of social media campaigns and posts using analytics tools.

12. Influencer Collaboration:

• Identify and collaborate with relevant influencers and brand ambassadors to expand the reach of social media campaigns.

13. Trend Monitoring:

• Stay updated with industry trends and competitor activities to adapt the social media strategy accordingly.

14. Paid Advertising:

• Plan and execute paid advertising campaigns on social media platforms to boost brand visibility and conversions.

15. Crisis Management:

• Develop and implement a crisis management plan for social media, ensuring brand reputation is protected in case of negative events or comments.

16. A/B Testing:

• Conduct A/B testing on different content types, posting schedules, and ad campaigns to optimize performance.

17. Cross-Promotion:

• Collaborate with other departments or partners for cross-promotion opportunities and brand alignment.

18. Stay Updated on Platform Changes:

• Keep up with algorithm changes and updates on social media platforms to adapt strategies accordingly.

19. Budget Management:

• Manage the budget allocated for social media advertising and campaigns effectively.

20. Content Rights and Compliance:

• Ensure that all content posted adheres to copyright and compliance standards and obtain necessary permissions when using third-party content.

21. SEO Integration:

• Implement SEO strategies to optimize social media profiles and content for search engine visibility.

22. User-Generated Content:

• Encourage and curate user-generated content, leveraging positive customer experiences.

23. Crisis Communication:

• Develop and execute a crisis communication plan to address any negative publicity or brand-related incidents on social media.

Social Media Platforms:

TikTok

Pinterest

Facebook

Xiao Hong Shu

Purpose:

Generate sales through effective social media marketing strategies.

Attract new audiences while retaining the interest of current followers.

This job scope outlines the key responsibilities and expectations for the Social Media Manager role, focusing on content creation, scheduling, and strategy execution across multiple social media platforms.

Job Type: Full-time

Pay: From RM1,500.00 per month

Benefits:

• Flexible schedule
• Free parking
• Opportunities for promotion
• Professional development

Schedule:

• Afternoon shift
• Day shift
• Evening shift
• Holidays
• Night shift
• Weekend jobs

Supplemental Pay:

• Yearly bonus

Application Question(s):

• Please present a design portfolio to show your past work. ( Necessary)