Graphic & Social Media Executive

This dual-role position is responsible for creating compelling graphics that align with the company’s brand and executing effective digital marketing campaigns. The candidate will play a key role in both the design and marketing efforts, contributing to the company's visual identity and online presence.

Key Responsibilities:

1.Graphic Design:

• Develop creative concepts and designs for various marketing materials, including brochures, flyers, posters, banners, social media posts, and email newsletters.
• Design and manage the production of promotional materials for both print and digital formats.
• Ensure that all designs adhere to brand guidelines and maintain a high standard of quality.
• Stay up-to-date with design trends and incorporate them into projects where appropriate.

2.Digital Marketing:

• Develop and implement digital marketing campaigns across various channels, including social media, email marketing, and SEO.
• Manage and monitor social media platforms, creating engaging content and responding to customer interactions.
• Analyse and report on the performance of digital marketing campaigns, using data to refine and improve strategies.
• Optimize content for SEO to improve search engine rankings and drive organic traffic to the website.

3.Reporting and Documentation:

• Prepare detailed reports on the performance of graphic design projects, including feedback and improvement suggestions.
• Document the progress and outcomes of digital marketing campaigns, ensuring that key metrics and data are accurately recorded.
• Maintain organized records of design files, marketing collateral, and campaign analytics.
• Generate insights from data to inform future design and marketing strategies.
• Collaborate with the team to produce regular reports for management on design and marketing activities, highlighting successes and areas for improvement.

Qualifications and Skills: