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How will you gain from this career?
- Opportunity to work with the leading technical and engineering solutions provider in Malaysia and excel your career in this industry.
- Challenges and opportunities to level up your experience and career growth.
Key Responsibilities & Accountabilities
- Contribute to marketing plans and strategies, including ideation, creation of collaterals, distribution of collaterals, and measure and analyse impact/ ROI
- Working closely with marketing team to create and execute product branding events such as conferences, seminars and exhibitions
- Attend and assist at events such as conferences, seminars and exhibitions
- Communicate with clients, affiliate networks and affiliate partners
- Maintain and manage all online platforms including Website, Blog, Social Media, Advertising channels (develop plan and execute according to plan)
- Maintain and manage all leads generated from online platform
- Developing and integrating content marketing strategies.
- Copywriting for all online platforms and email campaign, including but not limited to new initiatives, product technical updates, promotions and blogs
- Ensure websites are up to date and consistent with other public-facing marketing activities
- Ensure that all copy written is engaging in order to drive conversion rates.
- Manage and execute SEO & PPC campaigns
- Monitor online activity using tools such as Google Analytics
- Continuous review and active management of website and other online assets
- Competitor research and analysis
- Analytical analysis report, recommendations for improvement
Skills and Requirements:
- Degree in marketing or a related field
- Excellent communication skills, written and verbal, and be able to work in a structured way
- Understanding and experience in digital marketing (SEO, PPC, Google Analytics, Remarketing)
- Plan, execute, test (A/B multivariate) and measure conversion rate, manage user funnel
- Strong analytical skills and data-driven thinking
- Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- A reasonable level of HTML experience would be an added advantage.
- Strong skills in online marketing, branding, social media marketing and copywriting are desirable
- Up-to-date with the latest trends and best practices in online marketing and measurement.
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