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Performance Marketing Manager

  • Full Time, onsite
  • BELLS INSTITUTE OF HIGHER LEARNING PTE. LTD
  • Kuala Lumpur Digital & Search Marketing (Marketing & Communications) Full time RM 7, Malaysia
Salary undisclosed

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Responsibilities:

  • Develop and execute omnichannel strategies (Facebook / YouTube / TikTok) to support new product launches (campaign, awareness, sales conversion), grow existing product sales and product lifecycle management.
  • Identify target audience segments and tailor marketing efforts to effectively engage and convert them.
  • Analyse and measure the effectiveness of marketing campaigns to provide insights and recommendations for continuous interpret and leveraging improvement.
  • Utilize data-driven insights and able to data report to optimize marketing strategies and maximize ROI.
  • Regularly report on campaign performance with a high level of organization and attention to detail while providing insights.
  • Analyse market trends and competitor activities to stay ahead of industry developments and adjust strategies accordingly.
  • Collaborate with cross functional teams to generate insight for any demand creation activities.
  • Manage content distribution across all social media platforms (Facebook / YouTube / TikTok) to increase generic social media audiences and drive brand awareness.
  • Manage and maintain a marketing calendar to meet timely execution of campaigns and promotions.

Requirements

  • Bachelor's degree in digital marketing, communications, PR or related fields.
  • Minimum 5 years of digital marketing experience required.
  • Proficient in using various digital marketing platforms and tools such as Google Analytics, AdWords, and social media management tools to inform strategic decisions.
  • Deep understanding of various social media platforms and their respective audiences, with the ability to create and implement effective social media strategies.
  • Experience in launching, and managing marketing campaigns across multiple channels, including budget management and performance evaluation.
  • Skilled in conducting market research to identify trends, opportunities, and the competitive landscape.
  • Strong analytical skills to interpret data and make data-driven decisions, with familiarity in analytic tools and software such as Google Analytics, Tableau, or similar.
  • Effective project management skills, including planning, execution, and oversight.
  • Strong analytical skills and meticulous in reporting.
  • Highly independent, hardworking, and a go-getter with the initiative to take on tasks proactively.