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Social Media Public Relations 新媒体运营公关

  • Full Time, onsite
  • THE BOOSTER GLOBAL SDN. BHD.
  • Kuala Lumpur Public Relations & Corporate Affairs (Marketing & Communications) Full time RM 3, Malaysia
Salary undisclosed

Apply on

JobStreet
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Simplified

We are looking for aspiring Social Media Public Relations to drive strategic communications initiatives, and cultivate media relationships to our audiences worldwide.

We Provide:

  • Competitive salary package
  • Medical benefit & annual leave
  • Supportive and collaborative work environment

About the Role (Major Responsibilities)

  • Overall management of Xiaohongshu, WeChat Official Account, WeChat Video Account, and Douyin social media accounts.
  • Leading a team with strong management experience and in-depth research on social media operations.
  • Planning and providing high-quality, highly shareable content for fans. Responsible for the effectiveness of account text and video content.
  • Responsible for generating and increasing the number of social media fans, improving the attention and activity of social media fans, and timely interacting with social media fans' stickiness, ultimately support sales conversion rate.
  • Responsible for the analysis of social media data results and work adjustment to achieve the purpose of attracting new users and generating revenue.
  • Plan and execute daily social media activities, tracking and maintaining them. Send various intents according to the project.
  • Analyze competitors' marketing strategies and promptly identify innovative approaches in the industry.
  • Integrate media resources, analyze their advantages, and establish and maintain good working relationships with the media.
  • Develop and execute strategies to effectively handle the market effects of media advertising.
  • Manage, coordinate, and uphold public relations and brand reputation.

    • 工作职责

  • 全面负责运营小红书、微信公众号、微信视频号和抖音新媒体账号管理，及运营指导。
  • 能带领团队，有较强管理经验，对新媒体运营打法有深入研究，能时刻感知新媒体运营新玩法。
  • 为粉丝策划与提供优质、有高度传播性的内容，对账号图文和视频内容效果负责。
  • 负责粉丝量的挖掘、增加粉丝数，提高关注度和粉丝的活跃度，并及时与粉丝互动、粘性、销售转换率。
  • 负责新媒体数据效果分析和工作调优，达成新用户引流、变现的目的。
  • 负责策划并执行新媒体日常活动及跟踪维护，根据项目发送各种内容。
  • 分析市场竞争对手的推广策略，敏锐及时发现行业市场营销推广的创新方式；
  • 整合媒体资源，针对优势资源进行分析，与媒体建立及维护良好的工作关系；
  • 策划及管理媒体播出广告后对市场的影响效应。
  • 舆情危机公关的处理、对接、维护。

    • Essential Qualification

    • Passionate about the Internet and willing to actively explore social media communication. Strong interest in products such as Douyin and Xiaohongshu. Have long-term exposure with Xiaohongshu and Douyin.
    • The candidate must have strong aesthetic skills and be able to use Photoshop and video editing software.
    • Have teamwork, initiative, and pioneering spirit, and be able to withstand learning and adaption pressure.
    • Experience in operating Xiaohongshu, Douyin, or Video Accounts is required, as are certain data analysis skills.
    • Over 1 year of experience in content operation/user acquisition and experience in the social media operation industry, such as Xiaohongshu and Douyin, is preferred.
    • Has a good command of English and can effectively communicate with people from different regions and departments.

    职位主要條件

    • 热爱互联网，并愿意积极尝试新媒体传播，对抖音，小红书等产品有浓厚兴趣，长期接触小红书，抖音。
    • 有较强的审美功底，会使用P图软件，会视频剪辑软件。
    • 具备团队协作、主动意识和开拓精神，能够适当抗压。
    • 要求有小红书、抖音或视频号运营经验，有一定数据分析能力。熟悉精通私域运营营销，有从0-1搭建经验优先。
    • 1年以上内容运营/用户引流等相关经验，从事过小红书、抖音等新媒体运营相关行业优先。
    • 有一定的英文沟通能力，可以独立完成跨地域跨部门沟通。

    Interested candidates are encouraged to show your interest by clicking "Apply" now! We look forward to your application and share this exciting opportunity with you!

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