Head of Digital Marketing

EC-Council University (ECCU) is hiring!

Position -Head of Digital Marketing

Location: Malaysia, KL & On-site working

About EC-Council University

EC-Council University owned by the EC-Council Group. EC-Council coined the phrase “Ethical Hacking” in 2001 and is the world’s largest Cyber security certification body, carrying accreditations by the US Department of Defense (DoD), ANSI, and more. Experience a rewarding career that allows you to influence education in various Cyber Security domains such as Ethical Hacking, Digital Forensics, Penetration Testing, Network Defense and more. ECCU is a nationally accredited university, accredited through the Distance Education Accrediting Commission (DEAC).

EC-COUNCIL UNIVERSITY (ECCU) is an academic training provider that operates under the parent company EC-Council, the largest professional training and certification body in Information Security. ECCU is primarily focused on cyber security and offers both a Bachelors (BS) and a Master (MS) degree program. ECCU currently offers its courses on an E-Learning platform (Canvas) and therefore is 100% online.

Learn more about us at https://www.eccu.edu

EC-Council (www.eccouncil.org) is the world’s largest cyber security technical certification body. We operate in 145 countries globally and we are the owner and developer of various world-famous cyber security programs. We are proud to have trained and certified over 380,000 information security professionals globally that have influenced the cyber security mindset of countless organizations worldwide

About the position-

We’re looking for a flexible and versatile digital marketing lead who will be responsible for the growth of our inbound sales channels.

Responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.

Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Objectives of this role are-

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics

Job Responsibilities are-

Develop strategies and tactics to get the word out about our company and drive qualified traffic to

our front door

Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets

Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels

Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support

Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Deploy successful marketing campaigns and own their implementation from

ideation to execution

Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

Produce valuable and engaging content for our website and blog that attracts and converts our target groups

Build strategic relationships and partner with key industry players, agencies and vendors

Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

Oversee and approve marketing material, from website banners to hard copy brochures and case studies

Measure and report on the performance of marketing campaigns, gain insight

and assess against goals

Required experience, qualifications and skills are-

10+ years of experience in marketing, preferably in the education sector or service sector. Incumbent should be from an academic environment only.

Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate

Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)

Experience in setting up and optimizing Google AdWords campaigns

Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets

A sense of aesthetics and a love for great copy and witty communication

Up to date with the latest digital marketing trends, best practices and measurement

BSc/MSc degree in Marketing or related field

Join Our Team:

At EC-Council, our vision is to empower people at the heart of a safer digital universe driven by trust, integrity, excellence, inclusion, collaboration, and impact. We believe in advancing the pursuit of cybersecurity excellence by developing talent with the relevant knowledge and practical skills. Take the next step in your career and join us on our journey of growth and success. Apply now and be part of a dynamic team that is shaping the future of the organization

Additional Information:

We are an equal opportunity workplace and an affirmative action employer. We are always committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status and we do not discriminate on the basis of such characteristics or on the basis of any other status that is protected by the laws or regulations in the locations where we work.

EC-Council is committed to working with and providing reasonable accommodation to individuals with disabilities. If you have a medical condition or disability which inhibits your ability to complete any part of the application process and need reasonable accommodation to complete the process, please contact us at [email protected] and let us know how we may assist you.

To be eligible to apply for this job, you must be able provide proof that you are either a citizen of the country or have legal authorization to work in the country where this job is posted and must be residing in the same country.

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