Assistant General Manager Marketing

Job Descriptions

1. Strategic Vision & Growth:

• Build and expand networks of collaborators and strategic partnerships to create a mutually rewarding ecosystem for vendors, partners, members, and employees.
• Lead the development and implementation of the strategic roadmap for marketing and customer growth, aligning with company objectives.
• Collaborate with the Head of Operation, Business Units, and cross functional departments to develop growth strategies and optimize results.
• Define, track, and analyze KPIs to measure campaign and activity performance, continuously optimizing strategies for success.

2. Marketing & Campaign Management:

• Oversee and review the performance campaigns, programmes including new initiatives and pilots before full implementation.
• Review competitor surveys and market trends to update marketing strategies and gain a competitive edge.

3. Customer Experience & Loyalty:

• Lead the team in delivering initiatives for a seamless offline shopping experience and online customer engagement.
• Oversee the development of the Peniaga program to drive sustainable revenue growth.
• Review and evaluate the implementation of the marketing and customer growth roadmap.

4. Financial Acumen & Optimization:

• Propose and manage the marketing budget, maximizing income and optimizing expenses.
• Oversee the redemption program to boost member engagement and maximize income.
• Oversee in-store advertising inventory and sell-out to maximize income.
• Source and develop relationships with solution providers to enhance marketing strategies and optimize resources.

5. Innovation & Transformation:

• Lead the digital transformation roadmap, including member management, CRM, and online engagement, driving towards long-term company goals.

6. Financial Acumen & Optimization:

• Equip and train the next generation of marketing leaders, fostering employee career advancement and succession planning.
• Foster a collaborative and high-performing team environment with clear communication and shared goals.

Job Requirements

• Marketing Leadership: Bachelor's degree in Marketing, Business Administration.
• 7 years leading marketing teams in retail or FMCG, with a proven track record of driving revenue and customer engagement through successful campaigns.
• Data-Driven Insights: Strong understanding of customer behavior and analytics, leveraging them to craft and optimize strategies.
• Omnichannel Mastery: Experience in customer journey mapping, omnichannel marketing, and digital transformation initiatives, ensuring seamless customer experiences across all touchpoints.
• Financial Acumen: Proven ability to manage marketing budgets, analyze financial performance, and optimize ROI for maximum impact.
• Team Builder & Motivator: Proven leadership and team management skills, inspiring and developing team members to achieve their full potential.
• Communication & Influence: Excellent communication, presentation, and interpersonal skills, effectively influencing and motivating diverse teams.
• Innovation & Growth: Collaborative and results-oriented with a passion for innovation and continuous improvement, driving Segi Fresh forward.
• Passionate About Fresh: A genuine passion for the fresh produce and grocery industry, aligned with Segi Fresh's core values.