Marketing Strategist

About TSL:

TSL Media Group is Singapore’s leading data-driven and content-led media tech collective. The Group has a team of over 200 staff and is home to some of the most well-loved media brands in the region, such as TheSmartLocal, Must Share News and Eatbook. Driven by a mission to connect the world through a hyperlocal lens, TSL Media Group has an annual viewership of over 200 million pageviews and 200 million video views across all of its websites and social media platforms. For more information, visit https://tslmedia.sg/

TSL is built on an energetic and collaborative work culture. We operate on hybrid work arrangements in a bid to aid employees balance work life and personal life.

Telegram Collective, a brand under TSL Media Group, is the fastest growing Telegram network in Singapore, with over 500,000 subscribers across 15 different channels. We partner with a variety of clients to deliver tailored content and campaigns that resonate with our audience.

Visit http://telegramco.sg to learn more about our channels and clients we have worked with.

About the role:

We are seeking a Marketing Strategist to join our team, responsible for managing our existing Telegram channels in Singapore and driving expansion into Malaysia. You will primarily assist the team in curating content and developing strategies to enhance our channels.

Applicants must have experience with the platform, as well as proficiency in Canva for content creation.

This position will be based in our Malaysia office located in Mid Valley, KL.

What will you do:

• Develop and curate content that resonates with our community and adds value to our channels
• Devise strategies to grow our existing Singapore channels while expanding our presence in Malaysia
• Assist in managing the Telegram channels and enhancing engagement quality across all channels
• Involves curating and posting content, responding to inquiries, and designing and editing visual assets to support marketing efforts
• Monitor Telegram analytics and generate reports to assess the content effectiveness and campaigns performance
• Collaborate with internal teams and clients to ensure timely project delivery and communication
• Stay updated on Telegram trends and best practices to enhance the platform’s reach and performance

A successful candidate should have:

• At least 1 year of experience in digital marketing, content creation or similar roles
• Degree in Marketing / Media / Communications
• Familiarity with Telegram platform and its functionalities
• Interest in Instagram / TikTok / Lemon8 / XiaoHongShu is an added advantage
• Proficiency in Canva for editing tasks, familiarity with Figma is a plus
• Ability to come up with marketing ideas/strategy for followers growth
• Strong attention to detail and ability to manage multiple tasks in a fast-paced environment
• Great teamwork and proactive attitude toward learning and improving
• Excellent written and verbal communication skills to handle client enquiries
• Basic understanding and keenness in social media analytics and metrics

Why you'll love working with us:

Flex-Work Arrangements: We’ve got you covered whether you are a home-office hero or love to soak in the office vibes. For up to 10 days a year, embrace the freedom to work from any location that suits you best.

Collaborative Environment: Collaborate with a crew of passionate creators who live and breathe creativity.

Comprehensive Welfare and Benefits: Access a wide range of support and benefits to enhance your well-being.

Come As You Are!

We’re all about celebrating what makes you uniquely you—quirks, creativity, and all! Everyone gets a fair shot here, because equity isn’t just a buzzword, it’s how we roll. Different perspectives spark the best ideas, so we’re building a team where every voice is heard, valued, and celebrated. Bring your whole self—we can’t wait to see what magic you’ll create with us!

About TSL:

TSL Media Group is Singapore’s leading data-driven and content-led media tech collective. The Group has a team of over 200 staff and is home to some of the most well-loved media brands in the region, such as TheSmartLocal, Must Share News and Eatbook. Driven by a mission to connect the world through a hyperlocal lens, TSL Media Group has an annual viewership of over 200 million pageviews and 200 million video views across all of its websites and social media platforms. For more information, visit https://tslmedia.sg/

TSL is built on an energetic and collaborative work culture. We operate on hybrid work arrangements in a bid to aid employees balance work life and personal life.

Telegram Collective, a brand under TSL Media Group, is the fastest growing Telegram network in Singapore, with over 500,000 subscribers across 15 different channels. We partner with a variety of clients to deliver tailored content and campaigns that resonate with our audience.

Visit http://telegramco.sg to learn more about our channels and clients we have worked with.

About the role:

We are seeking a Marketing Strategist to join our team, responsible for managing our existing Telegram channels in Singapore and driving expansion into Malaysia. You will primarily assist the team in curating content and developing strategies to enhance our channels.

Applicants must have experience with the platform, as well as proficiency in Canva for content creation.

This position will be based in our Malaysia office located in Mid Valley, KL.

What will you do:

• Develop and curate content that resonates with our community and adds value to our channels
• Devise strategies to grow our existing Singapore channels while expanding our presence in Malaysia
• Assist in managing the Telegram channels and enhancing engagement quality across all channels
• Involves curating and posting content, responding to inquiries, and designing and editing visual assets to support marketing efforts
• Monitor Telegram analytics and generate reports to assess the content effectiveness and campaigns performance
• Collaborate with internal teams and clients to ensure timely project delivery and communication
• Stay updated on Telegram trends and best practices to enhance the platform’s reach and performance

A successful candidate should have:

• At least 1 year of experience in digital marketing, content creation or similar roles
• Degree in Marketing / Media / Communications
• Familiarity with Telegram platform and its functionalities
• Interest in Instagram / TikTok / Lemon8 / XiaoHongShu is an added advantage
• Proficiency in Canva for editing tasks, familiarity with Figma is a plus
• Ability to come up with marketing ideas/strategy for followers growth
• Strong attention to detail and ability to manage multiple tasks in a fast-paced environment
• Great teamwork and proactive attitude toward learning and improving
• Excellent written and verbal communication skills to handle client enquiries
• Basic understanding and keenness in social media analytics and metrics

Why you'll love working with us:

Flex-Work Arrangements: We’ve got you covered whether you are a home-office hero or love to soak in the office vibes. For up to 10 days a year, embrace the freedom to work from any location that suits you best.

Collaborative Environment: Collaborate with a crew of passionate creators who live and breathe creativity.

Comprehensive Welfare and Benefits: Access a wide range of support and benefits to enhance your well-being.

✨ Come As You Are! ✨

We’re all about celebrating what makes you uniquely you—quirks, creativity, and all! Everyone gets a fair shot here, because equity isn’t just a buzzword, it’s how we roll. Different perspectives spark the best ideas, so we’re building a team where every voice is heard, valued, and celebrated. Bring your whole self—we can’t wait to see what magic you’ll create with us!