Performance Marketing Executive

As a Performance Marketer, you're accountable for the achievement of our Ad Campaigns Adspend/ROAS Performances.

Your goal is to set clear goals, optimize digital channels, and continuously refine campaigns to drive measurable results and maximize ROI effectively.

Job description:

• Strategic Planning: Develop and execute comprehensive lead and e-commerce performance marketing strategies and media plans with clear KPIs aligned with internal and client’s business objectives and targets.

• Campaign Execution: Implement end-to-end performance marketing campaigns across onsite and offsite channels, including PPC, SEO and social media, focusing on achieving targets and KPIs.

• Budget Management: Assist in managing marketing budgets, optimising spending to achieve maximum ROI based on performance metrics

• Data Analysis: Utilize analytics tools to monitor and analyse campaign performance, extracting actionable insights to optimise strategies and drive continuous improvement.

• Market Research: Stay informed about industry trends, competitive landscapes, and emerging technologies to drive innovation in performance marketing strategies

• Reporting: Prepare regular reports on campaign performance, providing clear insights and recommendations for future optimisations.

• Documentation and archival of campaign post-mortem and compilation of campaign performance benchmarks.

Requirements

· Min 2 years of relevant experience developing and executing successful digital advertising campaigns - Meta, Google, TikTok, LinkedIn etc.

· Proven experience in managing projects with mid-large budgets

· Strong analytical skills with the ability to translate data into actionable insights.

· Able to collaborate with internal and external stakeholders

· Excellent written and verbal communication skills in English, Bahasa. Mandarin will be a bonus.

· Ability to work independently with minimal direction, seeking coaching and guidance as needed.

Job Types: Full-time, Permanent, Fresh graduate

Qualifications

• Degree in marketing or experience in related field
• 1 - 3 years of relevant experience
• Strong analytical, communication, time-management and creativity skills
• Strong ability to focus on customer/market and take initiative Experience with social media