Digital and Social Media Marketing Executive [Fully Remote]

Entry level to junior position for candidates with experience in digital and social media marketing. You must be competent in social media marketing, have a strong interest in food and a solid portfolio to show for this. Please include your expected salary range in your application.

A key player in the seafood sector, the company’s services include seafood trading, processing and retailing. The company believes in sustainability and bringing the best seafood for all to enjoy.

Key Responsibilities:

Support the Brand and Marketing Manager on all brand and marketing matters including:

• Plan social media calendars, create engaging content and manage the social media channels (LI – B2B, FB, IG and Tiktok – B2C)
• Plan and manage ad buys on Meta, Tiktok and Google, and improve ROAS
• Collaborate with influencers and other brands to achieve brand and marketing objectives
• Monthly reporting of digital marketing initiatives and ROIs
• Work with in-house designers and manage agencies for design work and SEO (including updating on shopify site)
• Produce seo-optimised blog copies for website
• Oversee design and creatives for all marketing materials and collaterals
• Support integrated marketing campaigns for a wide range of products
• Other adhoc duties assigneds

Request for physical meet-up twice a month might be necessary, package to be further discussed.

Requirements

• Up to 3 years’ experience in digital and social media marketing, preferably in-house and in the FMCG industry
• Diploma/Bachelor in business and/or marketing preferred
• Strong understanding of marketing in Singapore and have experience implementing marketing campaign for Singapore market
• A good eye for aesthetic
• Possess relevant skills for social media content creation with a solid portfolio to show
• Able to use capcut or other video editing softwares to create reels/tiktoks
• Familiar with digital marketing ad buy and its technical requirements
• Able to produce content in Mandarin for China market
• Self-starter with strong project management skills and ability to work on multiple projects and deliver them within given timelines
• Able to work with and manage designers and agencies

A plus if you have:

• Website management experience (shopify)
• Packaging design experience
• GA4 reporting
• Photography skills (able to use a DSLR)
• A passion for seafood, of course!