Digital Marketing Specialist

Salary undisclosed

Apply on

Original

Simplified

Job Responsibility

Develop and execute digital marketing strategies to achieve brand objectives and KPIs.
Manage all aspects of digital campaigns, including planning, budgeting, execution, and optimization.
Conduct keyword research, optimize website content, and implement SEO best practices to improve search engine rankings and organic traffic.
Create and manage paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
Develop and implement email marketing campaigns, including designing templates, segmenting audiences, and analyzing performance metrics.
Manage social media channels, create engaging content, and interact with followers to build brand presence and drive engagement.
Monitor and analyze campaign performance metrics, including website traffic, conversion rates, and ROI, and provide regular reports to stakeholders.
Stay up-to-date with the latest trends and best practices in digital marketing, SEO, SEM, email marketing, and social media.
Collaborate with cross-functional teams, including marketing, sales, and design, to ensure alignment and consistency across channels.
Identify opportunities for growth and optimization, and propose new digital marketing initiatives to support business goals.

Job Requirements

Bachelor's degree in marketing, Communications, or related field.
At least 2 years experiences in marketing or related field
Fluency in Mandarin and English, both spoken and written.
In-depth knowledge of digital marketing strategies, including SEO/SEM, email marketing, social media, and content marketing.
Experience managing digital advertising campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
Proficiency in Google Analytics, Google Ads, and other digital marketing tools.
Strong analytical skills with the ability to interpret data and generate actionable insights.
Creative thinker with a passion for digital marketing and staying ahead of industry trends.
Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
Strong collaboration and teamwork skills, with the ability to work cross-functionally and build relationships with stakeholders.
Understanding of the crypto industry, web3 would be a strong plus.
Certification in Google Analytics, Google Ads, or other relevant digital marketing certifications.
Experience with marketing automation platforms such as HubSpot or Marketo.
Knowledge of HTML/CSS and experience with website CMS platforms (e.g., WordPress).
Experience with A/B testing and conversion rate optimization techniques.