Senior Brand Manager (Oncology)

JOB PURPOSE

Drive brand strategy development and execution to enhance brand value offering, maximize growth opportunities and monitor budgets to ensure the realization of revenue and profitability. Partner with external stakeholders, clients, and customers to ensure broaden access to target brands and improve consumer experience. Collaborate with internal and external colleagues and sales team to ensure flawless execution of desired strategies and tactics.

KEY RESPONSIBILITIES

• Develop clear, well-communicated vision and marketing strategies that can be translated to effective marketing and sales plan
• Formulate strategic marketing and tactical plans for current and future products launches within the franchise through effective brands, operational, forecast and budget plans to ensure sales, profitability and market share targets are achieved
• Optimize allocation of all resources to brands through active assessment of return of investment
• Build strategic partnerships with key internal and external stakeholders
• Build strong collaboration with cross functional team to ensure continuous and sustained brandcompetitive advantage
• Monitor market conditions and analyse various relevant data, i.e. sales, IMS, customers’ offtake, retail audit, shopper research, to identify opportunities for market access, business development and innovative program
• Enhance customer/consumer connections by creating digital platform and evaluating effectiveness of the digital strategy
• Provide marketing support to the sales team with regards to the product & disease relevant training and KOLs management
• Coach and guide Associate Brand Manager / Brand Manager to strategize, plan and execute marketing initiatives to achieve brand and sales objectives
• Create a high-performance environment, building marketing capability within the team and a culture of collaboration, innovation and trust
• Promote and ensure team member adhere to Zuellig Pharma’s core values when carrying out day-to-day responsibilities and interactions

REQUIREMENTS

• A bachelor's degree holder in Science, Marketing, Business, or related field
• 7-9 years of sales and marketing experience in pharmaceutical industries, knowledge in oncology is highly regarded
• Proven capability of leading multi-channel development, category strategy, and channel strategy;
• Well-skilled in both written and spoken English
• Strong planning and analytical skills with high level of creativity and comfortable in creating / challenging new ideas;
• Solid influencing capability and experience in managing all levels of internal and external stakeholders;
• Strong presentation, communication & interpersonal skills;
• Strong ethical and compliance mindset.

KEY CHALLENGE

• To communicate, present, and influence credibly and effectively with internal and external stakeholders
• To effectively optimize available resources to increase product visibility, availability & recommendation
• To motivate and coach Associate Brand Manager / Brand Manager to attain high performance along with internal and external challenges