Marketing Executive

Responsibilities:

• Assist in planning and executing marketing campaigns across digital, social media, print, and event channels.
• Develop and manage engaging content for social media, website, email newsletters, and marketing collateral.
• Oversee social media profiles: create content, schedule posts, monitor engagement, and respond to inquiries.
• Conduct market research to identify trends, opportunities, and competitor activities; gather customer feedback for strategy development.
• Support planning and execution of company events, trade shows, and promotional activities; manage logistics and event promotion.
• Track and report on marketing campaign performance, including ROI, engagement rates, and conversion rates; provide recommendations for improvement.
• Provide administrative support to the marketing team; manage marketing materials, track budgets, maintain databases, and assist with scheduling and presentation preparation.

Benefits:

• Competitive salary and benefits package commensurate with experience.
• Opportunity to work in a dynamic and fast-paced industry with a leading book retailer and event organizer.
• Be part of a passionate team dedicated to the world of books and making a significant impact.

Qualifications:

• Minimum 2-3 years of experience in marketing roles, preferably within the book retail industry.
• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Proficiency in marketing software and tools (e.g., Google Analytics, social media management platforms).
• Strong written and verbal communication skills.
• Excellent organizational and multitasking abilities.
• Ability to work collaboratively in a fast-paced environment.

Working Conditions:

• This position will be based at our HQ office in Section 33, Shah Alam.
• Personal transportation to the office is required as there is limited public transportation in the area.
• Working days are Monday to Friday, 9am to 6pm.
• The candidate should be prepared for flexibility when required, including working extra hours and weekends, to ensure the successful execution of time-sensitive initiatives.