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Marketing Executive

  • Full Time, onsite
  • RICHEESE FACTORY MALAYSIA SDN. BHD.
  • Damansara Utama, Malaysia
Salary undisclosed

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Job Description:

1.New Product Launching

  • Execute the branding and marketing strategies for new product launching and limited-time offer products.
  • Develop promotional campaigns, including digital, print, and social media efforts.

2. Marketing Initiative for New Store Opening

  • Media Strategy:
  • Develop and execute a media branding strategy for the new store opening across online and offline channels.
  • Execute the customize messaging to boost brand awareness and customer engagement.
    • Content Creation:
  • Create engaging content for social media, press releases, blogs, and marketing materials.
  • Oversee photography and videography for promotional content.
    • Event Planning:
  • Organize promotional events, in-store activities, and the store opening.
  • Work with local vendors, partners, and influencers to maximize event reach.
  • 3.Marketing Analysis

    • Evaluate the return on investment (ROI) for media spend, and promotional activities.
    • Optimize resource allocation for better brand visibility and engagement.
    • Monitor customer feedback and sentiment through reviews, social media interactions, and surveys to gauge the success of branding initiatives.

    4.Budget Management

    • Monitor and manage the marketing budget for media spend, store opening activities, promotional activities, or any other event.

    Job Requirements:

    • Bachelor's degree in Marketing, Communications, Branding, or a related field.
    • 2+ years of experience in marketing, branding, or event coordination.
    • Strong understanding of customer experiences principles, data insights and best practices.
    • Excellent written and verbal communication skills.