Marketing & Communications Officer

Full Time, onsite
Fugee
Kuala Lumpur, Malaysia

Salary undisclosed

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Fugee is a non-profit which champions equality and access by and with refugees, where each person has the right to build a meaningful life. We do this through advocacy, and education and entrepreneurship programmes.

Role Description

The Marketing & Communications Officer is responsible for co-creating and implementing a marketing & communications strategy that effectively promotes Fugee’s mission, goals and values. The Communication Officer is required to craft and disseminate messages through social media, press releases, newsletters, and websites, to reach the target audience, and create and maintain a positive public image for the organisation.

Key Responsibilities

Co-develop and implement a comprehensive communication strategy aligned with the organisation’s goals and mission.
Develop and maintain the organisation's website and social media platforms, ensuring that they are up-to-date, engaging, and consistent with the organisation's branding.
Create & design visually appealing templates, posters and other materials to support various programmes and campaigns.
Plan, shoot and edit photos and videos that tell compelling stories and showcase the organisation's work.
Write, edit, and produce communication materials such as press releases, annual reports, newsletters, and other publications. This also includes collaborating with the programme team to develop effective messaging that clearly communicates the organisation's educational programmes to the intended audience.
Co-develop and execute marketing campaigns to increase lead generation and conversion rates.
Assist the team in implementing and executing fundraising strategies.
Create and maintain relationships with media outlets, journalists, community organisations, and other key stakeholders to ensure that the organisation's messages are accurately conveyed and reported.
Coordinate the production and distribution of marketing and promotional materials, such as brochures, flyers, and other collateral materials.
Co-Manage and co-coordinate the organisation's participation in events, such as conferences, exhibitions, and fundraisers, and ensure that the organisation's brand and messages are effectively communicated.

Competencies

Strategic thinking: the ability to analyse complex situations, think creatively and develop plans to achieve specific objectives that align with the organisation's mission, vision, and values.
Project management: the ability to plan, organise, and oversee projects to ensure they are executed on time, within budget, and to the expected quality standards.
Communication planning: the ability to develop and implement a strategic plan for communication activities.
Strong writing skills and storytelling: the capacity to write engaging, accurate, and informative content for different audiences and materials.
Attention to detail: a focus on accuracy and detail to ensure the quality and professionalism of communication materials.
Collaboration skills: working collaboratively with other teams, departments and stakeholders in order to achieve common goals.
Relationship building and media relations: the skill to build and maintain effective relationships with media outlets, journalists, and other influencers.
Graphic design: the ability to create visually appealing designs and layouts for various communication materials.
Branding: the ability to develop and maintain a strong and consistent brand identity across all communication channels.
Social media management: the ability to effectively manage and engage with followers on social media platforms to promote the organisation's mission and objectives.
Content creation: the ability to produce high-quality content (written, visual, audio, etc) that aligns with the organisation's goals and resonates with target audiences.
Strong communication skills: ability to effectively communicate (verbally and in writing) with a diverse range of stakeholders.
Photography and videography skills: Ability to produce high-quality visual content (photos and videos).
Knowledge of digital tools: understanding of various software, applications, and online platforms, such as Adobe Creative Suite, Canva, Google Workspace, and Shopify, that are used to create, manage, and analyse digital content and campaigns.