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Senior Product Executive

Salary undisclosed

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Job Purpose

  • To manage product and brand management to ensure the Company’s sales objectives are met profitably.
  • To develop marketing plans and implement ATL & BTL activities.
  • To conduct market evaluation and market analysis.
  • To monitor and control A & P expenditure within budget allocation.
  • To keep abreast with healthcare business activities and current market situation.

Job Description

Marketing Implementation

Provide marketing plan & strategies to achieve the assigned product In-Market Sales Target, Product Profitability, Department Mission and Market Share Growth.

  • Ensure that all activities (ATL & BTL) are planned and executed effectively to achieve the desired results within the Company’s Code of Conduct & respective regulations.
  • Maximize ROI on A&P spending.
  • Provide and update product information and directions to sales team.
  • Execute appropriate marketing activities to create product awareness and better disease understandings among healthcare professionals and end-users.
  • Gather and analyse market data to enable to plan effective marketing and sales activities.

Supply Chain Coordination

Forecast In-Market commercial & FOC goods to ensure that all items have sufficient inventories at distributor within contract inventory level.

Product Development

  • Identify potential candidate for assigned product portfolio expansion together with market / competitor info.
  • Evaluate R&D samples to ensure new products can be accepted by market.
  • Evaluate sales & profitability to ensure new product development profitability.

Job Requirement

  • Candidate must possess at least Degree in Marketing/Pharmaceutical related education background
  • Minimum 1-2 years’ working experience in Marketing preferably in Healthcare or Pharmaceutical industry.
  • Initiative, dedication, commitment, and a team player.
  • Pleasant personality with good communication and interpersonal skills.