Communications - Executive/Senior Executive - Growth (MARCOM) (Petaling Jaya)

Description:

Develop and execute Corporate Communications and Public Relations initiatives in support of KPMG's objectives and brand values.

Responsibilities:

• Devise effective PR strategies and assist in driving media activities to maximize the firm’s publicity and branding. This entails fostering strong relationships with members of the media, pitching interviews, coordinating events/ press conferences, developing key messaging and speakers briefing notes.
• News coverage monitoring, analyzing, and reporting. Proactive in identifying trending issues to enrich the firm’s communications content calendar.
• Construct and draft internal and external communications including speeches, press releases, byline articles, blogs, newsletters, etc.
• Content development for websites, newsletters, social media, and copywriting for advertisements and video production – with editing and proofreading duties.
• Identify and coordinate potential speaking opportunities at relevant conferences, seminars and exhibitions to promote KPMG’s thought leadership.
• Collaborate with the creative team on design of any communications material, and with the digital marketing team to amplify messaging across digital platforms.
• Support special Corporate Affairs projects undertaken by the Head of Department that may require research, materials preparation, and project management.

Requirements :

• BSc/BA in Mass Communications/ Marketing/ Journalism/ Business or equivalent (minimum Second Class and above).
• For Senior Executive level, 3 to 4 years’ proven experience in public relations, marketing or similar role.
• For Executive level, minimum 2 years’ proven experience in public relations, marketing or similar role.
• Has an established relationship with the media, and a proven track record of delivering successful PR campaigns.
• Strong command of the English language, oral and written. Proficiency in Mandarin/Bahasa Malaysia is an advantage.

Proficiencies:

• Experience in PR/Communications agency is an advantage.
• Excellent communication and presentation skills; comfortable as a public speaker.
• Ability to negotiate, organize and possess an eye for detail.
• Ability to work in a team or individually with minimal supervision and perform under pressure.
• Self-motivated, detail conscious, capable to multi-task and work with tight deadlines.
• Experience with digital marketing, social media, content marketing is a plus.
• Proficient in Microsoft Word, Excel, Power Point. Working knowledge of Microsoft Power BI would be an advantage.