Campaign Specialist
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About the Team:
The Campaign Operations Team is at the heart of bringing campaigns to life on the Grab platform. We are the driving force behind the seamless execution and optimization of campaigns, ensuring that every initiative reaches its full potential. In our dynamic and rapidly evolving workplace, the ability to learn quickly is essential. You will be immersed in an environment where adaptability, innovation, and continuous improvement are key.
About the Assignment:
Support Campaign Operations: Assist the team with in-app marketing for Grab campaigns across all Grab verticals, including Promotions, Banners, and EDMs utilizing Grab’s various tools & systems.
Collaborative Planning: Work closely with the Marketing and Commercial teams to design the best in-app user journeys for each campaign.
Performance Tracking: Monitor and share monthly campaign performance updates to ensure continuous improvement and success.
Essential Experience / Criteria:
Team Player: Demonstrates strong collaboration skills and thrives in a fast-paced environment, working effectively with colleagues across various departments.
Problem Solver: Passionate about identifying and resolving operational inefficiencies, with a proactive approach to finding innovative solutions.
User Experience Advocate: Committed to simplifying and enhancing user experiences within the app, ensuring intuitive and seamless interactions for users.
Strong Communicator: Possesses excellent communication skills, both verbal and written, to effectively convey ideas and collaborate with team members.
Martech Proficiency: Comfortable working with marketing technology solutions and tools, leveraging them to optimize campaign performance.
Technical Skills: Experience or exposure to communication and HTML coding tools such as Leanplum and HTML5 is a significant advantage, enabling you to execute and manage campaigns efficiently. Additionally, intermediate Excel skills is a plus, as they assist in handling large datasets for setup purposes, ensuring accurate configuration
and effective campaign execution.
