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Senior Manager, Consumer Insights

Salary undisclosed

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Job Purpose:Conduct, analyze and interpret market research studies to provide accurate and timely information for strategic and operational decisions.

Key Responsibilities:

  • Leads both qualitative and quantitative studies, both syndicated (AC Nielsen, Brand Health Tracking, etc) and non-syndicated with clear research briefs and spot-on assessment of research proposals (from research agencies) to support a strong recommendation on objective, methodology, action standards, agency assignment and budget allocation.
  • To distills market research findings into key learning’s and actions. Data mine both primary & secondary research and consumer databases to generate actionable insights to support Marketing and R&D team in developing new products & renovating existing products meeting different consumer needs.
  • Perform analysis, initiate discussions and identify concepts or solutions on marketing issues. Pro-actively manage business case development, assess feasibility and identify options, identify and address competitive issues, liaise with Sales and Finance to arrive at practical solutions.
  • Develop, identify and monitor competitions and research market trends. Insights gathered are to be shared within Marketing and R&D with the objective of improving market knowledge to gain competitive advantage.
  • Perform marketing analysis, support marketing programs and new category/ product management activities, including planning, program development and execution of projects.

Requirements

  • Minimum Degree in Business Studies/Marketing/Economics, Commerce, Statistics or equivalent
  • Minimum 8 years related experience