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Senior Marketing Executive

  • Full Time, onsite
  • Hytech Consulting Management Sdn Bhd
  • Kuala Lumpur Marketing Communications (Marketing & Communications) Full time RM 4, Malaysia
Salary undisclosed

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Role and Responsibilities:

  • Develop and execute integrated marketing campaigns.
  • Work with data to analyze and optimize campaign performance.
  • Manage budgets and campaigns across all channels to drive strong return on investment and efficient CAC
  • Ensure successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channel.
  • Identify and test new channels to meet or exceed established critical metrics.
  • Work closely with the management to share funnel conversion improvement ideas, feedback & present results.
  • Specialize in planning, managing, and executing projects related to marketing campaigns.
  • Working with head of departments to turning the strategist’s vision into reality
  • Create transparency for all involved stakeholders by creating top notch roadmaps with action plans and deadlines then strategically delegates those tasks to the appropriate team members.
  • Continuously track status on all processes, deliverables, deadlines, results from planning phase until post-mortem.
  • Manage & coordinate complex marketing campaigns with multiple involved internal and external stakeholders and dependencies and distribution through multiple channels.
  • Create and manage calendars for projects and campaigns.
  • Develop best practice campaign workflows

Qualifications and Requirements:

  • At least 2-5 years of experience in campaign planning and management.
  • Experience in managing B2C and end to end campaigns including optimization and
  • reporting.
  • Experience in social media marketing, ROI calculations, product lifecycle, marketing
  • strategy, product promotion, go-to-market plans, and value propositions.
  • Highly organized and able to multitask, detailed oriented, with strong decisionmaking skills.
  • Great at stakeholder management internally and externally
  • High project management skills
  • Data driven.
  • Ability to work across diverse culture, and converse not only in English but also in a
  • 2nd language, preferably Mandarin and a few other Asian language
  • Hands on and comfortable with execution and delivery
  • Agency experience preferred not mandatory.