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Executive, E-Commerce Marketing

Salary undisclosed

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We are seeking a highly motivated and detail-oriented E-Commerce Marketing Executive to join our dynamic merchandise team.

Primary Objective:

  • Implement strategies to drive transaction and sales on e-commerce platforms, including key platforms like TikTok Shop to meet and exceed the annual sales target.
  • Develop merchandise plan that best serve Tealive local and international markets, considering market trends, customer preferences, and sales targets.
  • Monitor Ecommerce sales performance and maintaining good practice for Live streaming.
  • Monitor inventory planning to ensure proper stocks level and availability of merchandise on e-commerce platforms.
  • Source, evaluate, and onboard both local and oversea vendors and suppliers to expand merchandise offerings and enhance product excitement.
  • Prepare weekly and monthly reports to communicate sales performance, inventory status, and merchandising insights to senior management.

Key Responsibilities:

  • Collaborate with cross-functional teams to ensure seamless integration of merchandising strategies with content, marketing, operations, and digital (APP).
  • Work closely with the product development team to identify and introduce new product offerings that align with new brand direction, brand objectives and customers' demand.
  • Constantly conduct regular market research and competitor analysis to get robust intelligence to stay informed about industry trends and developments.
  • Collaborate with supply chain and logistics teams to optimize inventory flow and streamline fulfillment processes.
  • Build and maintain strong relationships with key vendors to foster collaboration and drive product innovation across all categories.
  • Collaborate with marketing and digital teams to develop cohesive promotional campaigns and marketing strategies that drive engagement, traffic and sales on e-commerce platforms.
  • Coordinate with the finance team to monitor sales performance, track budgetary targets, and analyze profitability metrics related to merchandise sales.

Required skills and qualifications

  • Min 3 years of experience working in retail or merchandising.
  • Excellent analytical skills.
  • Strong communication and interpersonal skills.
  • Experience in products developments.