Digital Marketing Executive

Digital Marketing

• Implement and optimize SEO best practices on websites for search engines, including conducting market research on keywords, consumer trends, and competing brands.
• Advertising: Plan, run, and manage paid advertising campaigns (Google, Instagram, Facebook, etc.) to increase brand awareness and lead conversion.
• Online reputation management: Track and monitor web mentions, identify positive and negative results on search engines and social media. Improve and maintain favorable online reputation for the brand/ company.
• Content creation: Understand the market and local trends to create content based on local market trends and consumer behaviors'. Contribute ideas, strategize, and plan content according to brand strategy and positioning.
• Social media: Manage social media accounts.
• Build community online, foster audience engagement and respond to feedback, inquires and comments.
• Analytics: Generate and analyzed monthly reports for website and social media to provide actionable insights for improvements.
• Liaise with other departments to ensure all online activities complement offline efforts.
• Work with external parties, such as online media companies, to implement campaigns/ projects when necessary.
• Weep abreast of new digital platforms, digital marketing trends and emerging technologies, brainstorm for new ideas for digital marketing.

Requirements

• Diploma or degree in Digital Marketing, Marketing, Communication, Business, eCommerce/Digital Marketing or other related fields.
• At lease 2 years of working experience in digital marketing & E-commerce .
• Familiar with the digital marketing landscape and social media channels.
• Hands-on experience on Google Analytics, SEO, Google Ads, and Social Media Ads preferred.
• Proficient in English & Malay. Additional language in Mandarin is an advantage
• Experienced in doing research using multiple sources.
• Able to deliver under pressure and tight deadlines.
• Able to communicate and collaborate effectively.
• Independent creative, resourceful, data-oriented and problem solver, able to explore e-commerce platforms without much supervision.