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Manager, Loyalty Strategy (GrabRewards)

  • Full Time, onsite
  • Marketing, Communications & Public Policy
  • Petaling, Malaysia
Salary undisclosed

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Get to Know the Team

The Regional Loyalty team sits within Grab's Marketing organisation, overseeing consumer loyalty across Grab's business verticals, markets and broader ecosystem. Its primary goal is to design and manage loyalty tools to enhance consumer lifetime value (LTV), and profitability for the organisation.

Get to Know the Role

You will report to the Head of Loyalty Strategy (GrabRewards) in a hybrid work arrangement, and you will work on GrabRewards as the loyalty tool to meet the aforementioned goals, through:

  • Structure and manage a well-loved loyalty program that consumers engage with
  • Shape consumer behaviour – e.g. incentivising LTV-uplifting transactions, driving adoption of new features/products
  • Incorporate and leverage Grab's wider ecosystem and strategic partners

The Critical Tasks You Will Perform

  • Manage GrabRewards' levers and economics.
  • Generate data-driven hypotheses and solutions for related product/business problems across the region.
  • Develop an understanding of our consumers' behaviour based on user research, consumer data and local culture. Translate these into applicable insights that improve the desired outcomes of GrabRewards and communicate the value proposition of GrabRewards to its different stakeholders.
  • Test insights and validate them through rapid experimentation and deployment, work with product and in-market teams to translate validated insights into scaled-up, deployed solutions.
  • Manage strategic partnerships to enhance GrabRewards' value proposition.