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Job Summary:
A Business Intelligence Analyst focusing on market research, business opportunities, new markets, competitor analysis, CRM, and data reporting plays a pivotal role in helping organizations navigate competitive landscapes, identify growth opportunities, and enhance customer relationships through data-driven insights and strategic recommendations.
Key Responsibilities:
• Conduct thorough market research using various sources (industry reports, databases, surveys, etc.) to identify trends, opportunities, and threats.
• Analyse market dynamics, customer behaviour, and economic trends to provide actionable insights to stakeholders.
• Identify and evaluate potential business opportunities based on market research and analysis.
• Develop business cases and feasibility studies for new initiatives or expansions into new markets.
• Assess the viability and attractiveness of entering new markets based on market size, growth potential, competitive landscape, and regulatory environment.
• Provide recommendations and strategies for market entry or expansion.
• Analyse competitors' activities, market positioning, strengths, and weaknesses.
• Benchmark company performance against key competitors and industry benchmarks.
• Utilize CRM systems and tools to manage customer data, analyse customer behaviour, and improve customer retention and satisfaction.
• Segment customers based on demographics, preferences, and purchasing patterns to tailor marketing and sales strategies.
• Develop and maintain dashboards, reports, and KPIs to track business performance, market trends, and key metrics.
• Stay updated with industry trends, best practices, and emerging technologies in BI and market intelligence.
• Recommend and implement process improvements to enhance data collection, analysis, and reporting efficiency.
• To carry out all any other duties, functions and responsibilities as directed/ set out by the Management
Qualifications:
• Bachelor’s degree in Business Administration, Economics, Marketing, Statistics, or related field.
• Proven experience (typically 3-5 years) in business intelligence, market research, or related roles in seaport and logistics industry and any related field.
• Strong analytical skills with the ability to collect, organize, analyse, and disseminate significant amounts of information with attention to detail and accuracy.
• Proficiency in Microsoft Office and data analysis tools (e.g., Excel, SQL, Tableau, Power BI) and CRM software.
• Excellent communication skills, both verbal and written, in English and Bahasa Malaysia.
• Strategic thinking and problem-solving abilities to translate data into actionable insights and recommendations.
• Ability to work independently, prioritize tasks, and manage multiple projects simultaneously.
