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Content Planning
- Provide strategic counsel in content planning, development, and overall strategies for various projects, including social media management, integrated digital campaigns, and key initiatives.
- Develop content governance guidelines for tone, style, and voice of all content, and ensure they are followed.
Content Development
- Collaborate across departments to identify business needs and recommend
innovative content solutions.
- Conduct in-depth research on industry-related topics to develop original content.
- Conceptualise and materialize clear, engaging, and brand-consistent content and campaigns that address both business goals and consumer needs.
- Create, adjust, and manage editorial content calendars, social postings, proposals, and business-related content with SEO and general writing best practices.
- Perform content audits and gap analyses to determine content errors and inconsistencies, while editing and polishing existing content to improve readability.
- Assure all-around consistency for textual styles, visuals, fonts, and tones of content.
- Oversee all content-related projects and deliverables to ensure quality, clarity, and consistency.
Strategy and Analytics
- Utilize data and insights to develop integrated content and digital strategies, creating specifications and content appropriate for brands and end users.
- Develop innovative strategies and concepts that drive the overall creative direction of a campaign or brand, focusing on the messaging, branding, and visual and experiential elements of marketing.
- Analyze content marketing data to identify trends and anticipate consumer needs.
- Perform extensive research to gain in-depth knowledge of all consumer personas.
- Strategise content pillars, propositions and overall editorial strategy suitable across different digital platforms.
- Devise and implement methods and systems to effectively measure, manage, and optimize content performance and ROI.
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