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As a Junior Social Media Specialist, you will be responsible for supporting the social media team by creating engaging content, staying ahead of social media trends, and assisting in the execution of various campaigns. Reporting directly to the Social Media Lead, you will have the opportunity to work hands-on with the team while gaining valuable insights into digital marketing, content creation, and analytics.
We’re looking for someone passionate about social media who enjoys experimenting with new ideas and content. You will be given room to explore your creativity and take initiative while being part of a fast-paced, dynamic team. You should have a genuine love for content creation and a desire to grow into a leadership role in the future.
Key Responsibilities
Social Media Content Creation & Experimentation:
Key Attributes
We’re looking for someone passionate about social media who enjoys experimenting with new ideas and content. You will be given room to explore your creativity and take initiative while being part of a fast-paced, dynamic team. You should have a genuine love for content creation and a desire to grow into a leadership role in the future.
Key Responsibilities
Social Media Content Creation & Experimentation:
- Create and schedule engaging content across platforms like Instagram, Facebook, TikTok, and LinkedIn.
- Stay updated on the latest social media trends, tools, and best practices, and incorporate them into campaigns.
- Experiment with various content formats (video, graphics, stories) to enhance engagement and test new ideas.
- Proactively research and keep up with new trends, social media updates, and competitor activity.
- Share fresh ideas and insights with the team to ensure campaigns remain innovative and relevant.
- Participate in brainstorming sessions and contribute to creative campaign planning.
- Assist in executing social media campaigns and ensuring that they align with client and company goals.
- Analyze campaign performance through social media metrics and analytics, providing insights to improve future efforts.
- Contribute to performance reports, ensuring accuracy and understanding of the data presented.
- Work closely with the Social Media Lead and the wider creative and marketing teams to ensure consistency and quality in all content and campaigns.
- Actively participate in team discussions, voicing ideas and contributing to the overall strategy.
- Work with minimal supervision, adhering to deadlines and quality standards while managing your own tasks.
- Demonstrate leadership qualities, including being organized, structured, and proactive in problem-solving.
- Take ownership of projects and tasks, showing the potential to grow into a leadership role in the future.
- Learn and develop skills related to social media, digital marketing, and campaign management to prepare for more responsibility.
Key Attributes
- Social Media Enthusiast: You love social media and are an active creator yourself, regardless of audience size. Do share your personal social media profiles in your resume to showcase your work!
- Trend-Savvy: You can quickly adapt to the fast-changing nature of social media and stay updated with new trends.
- Outspoken & Creative: You’re not shy to voice your ideas and are confident in experimenting with new approaches.
- Resourceful Problem Solver: You are proactive in finding solutions to challenges and excel at working independently.
- Organized & Future Leader: You have the potential to grow into a leadership role, with structured thinking and attention to detail.
- Analytically Minded: You are comfortable working with numbers and analyzing social media metrics and reports.
- Good with Languages: Proficient in English and Malay. Proficiency in Chinese is an added advantage.
- Bachelor’s degree or relevant experience in marketing, communications, or related fields (preferred but not required).
- A passion for social media, content creation, and staying up to date with the latest trends.
- Ability to work with minimal supervision in a hybrid working environment.
- Basic knowledge of social media analytics and reporting tools.
- Excellent communication skills and a collaborative attitude.
- Proficient in English and Malay. Chinese proficiency is a bonus.
- Basic experience with content creation tools (e.g., Canva, Adobe Creative Suite).
- Familiarity with social media scheduling and analytics platforms.
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