Communications Manager – Fashion & WFJ

Your role @ CHANEL

We are seeking a Communications Manager to drive the communications strategy of the Fashion and Watch & Fine Jewelry divisions with a focus on optimizing qualitative brand visibility across paid, owned, earned, and shared channels. The ideal candidate will foster strong collaboration and synergy with stakeholders with Global, Regional and Local Marketing to drive omnichannel integration aligned with brand & business objectives. This role requires to support the development and execution of PR and Media strategies for Malaysia business priorities and brand posture with a future-fit mindset.

The impact you can create at CHANEL

• Optimizing brand visibility through a sustained communications of Chanel’s iconic image and strategically implementing PR and Media actions to drive the brand’s leadership creation
• Leadership in building strong relationships with external parties – Press, Influencers, Celebrities, Stylists, Agencies
• Assert and elevate our brand positioning with strong understanding of competitive landscape
• Identifying and diversifying PR and Media actions to ensure the right brand message is delivered to a targeted, qualified audience through different channels while adapting to the evolving media consumption habits of the audience
• Driving yearly communications strategic plan for Fashion and Watch & Fine Jewelry
• Drive a strong brand narrative beyond products with a focus on Arts & Culture and Sustainability at Chanel
  
  
  

You are energized by…

• Collaborating with the Fashion and Watch & Fine Jewelry divisions to develop paid-owned-earned media strategy and vision according to the brand and business ambitions
• Manage all relevant media to ensure premium and impactful visibility of the brand
• Manage and lead brand-facing local media events and organize overseas press trips to ensure high brand engagement with press and influencers. Negotiate the editorial agreement and liaising with the appropriate teams to create unique editorial opportunities
• Proactively monitor local market current media trend and opportunities, and identify unique opportunities to accelerate brand actions
• Partner with other divisions (Product, Visual Merchandising, Training, Marketing & Retail) to align and drive strategic decision making for Communications initiatives
• Collaborate with Communications Manager of Fragrance & Beauty to drive cross divisional opportunities efficiently and effectively across all platforms
  
  
  

What You Can Bring To The Team…

• University graduate, majoring in Communications, Business or Marketing preferred
• Minimum 8 years of relevant experience in preferred fields such as luxury, fashion in communications or media
• Experience in PR, Influencer engagement, Content Marketing, Media
• Experience working with internation stakeholders of different cultures and markets
• Strategic thinker who is visionary on long term focus and creative and innovative
• Comfortable with complexity and ambiguity, curious (personal flexibility, continuous learner), resilient
• Performance-Minded: decisive, driven
• Relationships-Focused: collaborative with experience working in cross-functional teams, developing and empowering people
• Cultured: aesthetically inclined (appreciation for art, beauty, luxury), knowledgeable about the industry and has a keen interest in the brand
  
  
  

What CHANEL Can Offer You…

• Brand Legacy: In-depth exposure into the rich brand and cultural evolution of the House of Chanel.
• Leadership: Collaborate closely with Market, Regional and Global leadership to develop strategic goals.
• Talent Development: Chanel is committed to developing and empowering our people.
• Collaborative Culture: Be part of a collaborative and inclusive culture, where diverse perspectives are valued, and partnerships are fostered across functions and regions.
• Support and Resources: As a leader at Chanel, you will have access to the resources, support and infrastructure needed to continue to grow successfully
  
  
  

At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to Chanel.