Marketing Digital Product Specialist

RM 5,000 - RM 7,000 / Per Mon

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As the digital product owner you will work within the International marketing team
You’ll be responsible for guiding the development and enhancement of our websites to support demand generation, top of funnel growth and excellent user experience
Involved with and coordinating content creation working with PR, marketing and product teams as well as analytics to measure your ongoing success and achievement towards business objectives
Plan then prioritize the roadmap working closely with the Head of Marketing and Head of Digital Marketing
Implement the vision and strategy across multiple geographies and be comfortable working across multiple timezones
Manage the backlog working closely with delivery leads in China
Identify initiatives to improve the websites with a focus on conversion optimisations and engagement
Work with UED team to drive end to end website product initiatives including research and discovery, development of user flows, wireframes and stories (with UX/Design), and ongoing optimisation
Work with other internal departments identify customer pain points and to develop solutions
Collate requirements in to briefing documents and collaborate with delivery leads to size up requirements
Able to balance and manage core website initiatives and ad-hoc campaign projects
Be comfortable conducting testing across devices and browsers

4 years+ of experience in owning and managing websites or apps preferably in a FinTech environment
Excellent communication, leadership and project management skills
Bilingual – fluent in Chinese and English
Track record in working on international/global websites or apps, CX and site structure
Strong analytical skills and ability to use data to inform decisions
Strong understanding of international website or apps UX/UI, design and development practices
Experience using Figma
Experience with website or app languages/code and frameworks (HTML, CSS, JS, REACT)
Familiar with website or app architecture and infrastructure (DNS, Hosting, Security, SRE)
Have knowledge about user-centred design principles and strong understanding of website or app user behaviour and the roles that websites or apps play in customer experiences/journeys.
Knowledge of conversion rate optimisation and user testing
Experience with analytics, CRO tools and data visualisation
A natural problem solver who is passionate about continuously improving the way they operate
Ability to deal with ambiguity and work within a changing and time pressured environment
You're adaptable, quick thinking and keen to learn and grow
Willingness to get into the detail and be hands on to drive tasks forward
Have an understanding of, and respect for, different working cultures. Ability to work across multiple geographic time zones