Community Activation Executive (Malaysia)
Salary undisclosed
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At Community Activation, our objective is to create authentic, relevant and relatable user-generated content with our Key Opinion Buyers who include our mothers, women and dads in the Supermom Community!
Our Community Activation Executive will focus on :
Our Community Activation Executive will focus on :
- Develop compelling strategies to achieve commercial and branding priorities with Supermom's Key Opinion Buyers with a focus on user-generated campaigns
- Oversee content development, ensuring it aligns with both client goals and audience preferences
- Act as the day-to-day contact for assigned clients (both internal and external partners)
- Lead client meetings to understand goals, deliver progress reports, and suggest improvements or optimizations.Manage the full campaign lifecycle, from initial brief to post-campaign analysis
- Utilize data-driven insights to optimize campaign performance, increase engagement, and maximize ROI
- Monitor campaign performance metrics and generate reports highlighting key successes, insights, and recommendations
- Leverage analytical tools to assess UGC engagement levels, brand mentions, and overall campaign impact
- Minimum of 2-3 years of experience in community activation, digital marketing or social media management, ideally in an agency setting
- Demonstrated expertise in managing user-generated content campaigns
- Strong client management experience, with a history of delivering results for multiple brands simultaneously
- Excellent communication and interpersonal skills
- Ability to develop and implement data-driven strategies
- Proficiency in social media trends and best practices in user-generated content
- Preferably to be experienced in social media analytics and listening tools such as and analytics platforms (e.g., Google Analytics, social listening tools).Creativity and passion for fostering vibrant, active brand communities
- Proficient in English and preferably a SEA language
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