Brand Manager

About Valiram

Valiram is a retail company founded in 1935. The company has expanded to become a global retail industry with 520+ locations in 10 different countries. By 2027, we will be more than doubling our size to 1200, with an expected 5,500+ employees under Valiram Group. Learn more about us at www.valiram.com.

Valiram Brands:

• Beauty (Victoria’s Secret, Bath & Body Works, Rituals, Molton Brown).
• Fashion (Michael Kors, Steve Madden, Tory Burch, Chloe, MLB Korea, Giuseppe Zanotti, Charles & Keith, Pedro etc)
• Accessories (Swarovski, Mont Blanc)
• Travel Retail (Hermes, Bvlgari, The Flying Emporium, Coach, Polo Ralph Lauren, Lacoste, Beaute Love, Ion Gizmos, Candy Party, Wear + When, Tumi).
• F&B (Bacha Coffee, Quivo, Godiva, TWG Tea, Laderach, Candy Party).
• Watches (Swiss Watch Gallery, Tudor, Rolex, Cartier, Tissot, Zenith, Bell & Ross, Breitling, Blancpain, Omega).

Overall Summary

• Drive sales and profitability of the Brand and the Stores.
• Maintain strong relationship with Brand principal and other key stakeholders.
• Drive retail excellence in line with the Brand and Valiram standards
• Work with Merchandising to place appropriate orders, optimize inventory and oversee in inventory integrity.
• Work with Marketing to put in place the appropriate marketing activities/promotions for positive Brand building and driving sales.
• Work with Visual Merchandising to make sure that the store environment is enticing, effective and in line with Brand Guidelines.
• Foster a positive, engaging and ethical working environment

Key Responsibility Areas:

Optimize the sales, profits and other retail performance criteria.

• Strategize and implement brand communication needs in keeping with the integrity of the brand and regional appeal.
• Maximize turnover by ensuring accurate, timely and commercial sales planning and forecasting.
• Plan and maximize the sales and profit contribution of the Brand
• Develop annual business plan to reflect brand positioning and deliver business plan profit through delivery of both volume and cash margin
• Evaluate market conditions, competitors' data and implement appropriate change to maximize sales
• Managing and maintaining a positive working relationship with the brand principal

Brand Planning, Purchasing and Analysis

• Attend, if necessary seasonal market buys; placing orders within brand timelines
• Communicate product opportunities to brand seasonally
• Provide AOP (Annual Operating Plan) to brand principal (if applicable)
• Conduct monthly/ quarterly/ annual business review with brand principal
• Share product performance and insight with brand principal internally as required in consultation with General Manager.
• Compilation of all reports and statistics related to the performance of the brand.

Inventory Management

• Work with merchandising department to manage full price and mark down / end of season sales, intake margins, level of mark down activities and terminal stock.
• Evaluate stock requirements and ensuring timely replenishment.
• Ensure maximum stock turns and controlling aged inventory
• Guarantee Inventory Integrity.

Marketing

• Work with the Marketing department to properly implement marketing initiatives in the stores in the country.
• Provide insights to Valiram and the Brand, to better understand market trends and dynamics.
• Plan and implement events calendar for positive brand building through promotional activities
• Ensure a copy of all final marketing materials are sent to brand principal if requested.

Ensure Retail Standards, Product and Visual Merchandising are maintained

• Conduct store visits within the country and report back on observations
• Visual displays and merchandising to be in accordance with Brand Visual Merchandising Guidelines
• Ensure compliance on all Visual Merchandising standards at all stores and train if necessary
• Share store photos with brand principal if required and in a timely manner.

Team Leadership

• Monitor rosters of all staff/all stores and be responsible for Store PICs’ performance.
• Conduct timely staff appraisal and quarterly performance review.
• Improve staff morale leading to positive and dynamic working attitude.
• Staff to conduct themselves in a proper and professional manner in compliance with the Code of Business Conduct

Key Requirements:

• Diploma/Advanced/Higher/Professional Degree in any discipline
• At least 10 years of retail experience with minimum 7-8 years in retail management or related field
• At least 10 years of brand management and/or marketing experience in retail or luxury retail industry will be added advantage
• Good business insights to the industry and strong business acumen.
• Good Interpersonal & communication Skill
• Strong sales acumen
• Proven Leadership Skill
• Able to manage complex and competing priorities
• Analytical and business driven
• Pleasant and able to work in team
• Willing to travel both locally and overseas.
• Fluent English in written and spoken. Able to converse in other language is an added advantage.

Why work for us?

We're more than just a job; we're a place where you can develop your skills, collaborate with a fantastic team, and have fun along the way! Here's why you'll love working with us:

Level Up Your Career:

• Upskill at Your Pace: Our comprehensive online training platform offers courses in communication, leadership, Excel, and more – investing in your growth.
• Proven Development Track: Last year alone, we conducted 150 trainings and empowered 65% employees to develop their skills and competencies, paving the journey to career growth and advancement.

Fun & Vibrant Workplace:

• Engaged & Connected: We host numerous employee engagement activities like V-Club to build connections and a strong sense of community.
• Celebrate Together: We value cultural traditions and celebrate major national festivals with the whole team!
• Express Yourself: Enjoy the freedom of a fashionable dress code.

Rewarding Benefits:

• Shop Like an Insider: Employees can enjoy staff purchase discounts up to 30% for all the brands we cover, as well as friends & family sale annually.
• Life Balance & Support: We offer a comprehensive benefits package including Birthday Leave, Hospitalization Leave, Study Leave, Calamity Leave, Compassionate Leave, Maternity/Paternity Leave, and Marriage Leave, to support you throughout life's stages.

Please note that only short-listed candidates will be contacted. Thank you.