Head of Modern Trade

Seeking an experience Head of Modern Trade to lead their FMCG growth in Malaysia

Head of Modern Trade

Your new company
An established food MNC in the FMCG industry with a strong focus on growth and market innovation to expand their presence in Malaysia through retail partnership.

Your new role

• Lead modern trade business development, ensuring effective long-term partnerships with distributors and strategic growth in net sales, distribution, and Margin After Conversion (MAC).
• Drive trade expenditure efficiency, align sales forecasts, and execute impactful product displays and promotions.
• Implement sales strategies and marketing initiatives, collaborating with distributors to drive Route-To-Market (RTM) and in-store excellence.
• Collaborate with key accounts to develop joint-customer business plans (JBP), prioritize e-commerce channels, and deliver customer-centric solutions.
• Strengthen physical and digital availability in line with Perfect Stores and Perfect Screen standards, and provide category leadership through retailer partnerships.
• Manage trade expenditure and optimize return on investment (ROI) through strategic promotional evaluations.
• Oversee distributor alignment and conduct periodic reviews to achieve sales targets through customer-specific solutions.
• Inspire and lead the modern trade team, practicing line management excellence, nurturing talent, and fostering an inclusive and high-performing team culture.

What you'll need to succeed

• Bachelor's degree or above in a relevant field.
• Extensive FMCG sales experience with a strong background in modern trade and business development.
• Proven experience in strategic business planning, sales forecasting, and building distributor networks.
• Demonstrated success in growing or transforming businesses within complex environments.
• Excellent communication skills, a highly engaged leadership style, and a positive, entrepreneurial mindset.

What you'll get in return

• A competitive compensation and benefits package.
• The chance to drive modern trade growth in Malaysia and influence the company's regional strategy.
• A vibrant work culture focused on innovation, personal development, and long-term growth opportunities.

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or reach out to Joshua Yeoh @ +60 3 7890 6287/[email protected]

If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.