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Job Summary:
We are looking for a dynamic and enthusiastic Marketing Executive (Community) with 1 to 2 years of experience to join our team. The ideal candidate will be responsible for tapping into the esports and gaming communities, engaging campus networks, acquiring sponsorships, and supporting various marketing initiatives. You will play a key role in executing marketing strategies that drive brand awareness, growth, and community engagement for UniPin.
Key Responsibilities:
- Community Engagement: Build and maintain strong relationships within the esports and gaming communities, identifying key influencers, gaming clans, and relevant events.
- Campus Marketing: Develop and execute marketing campaigns targeted at university and college campuses to grow brand awareness and user engagement.
- Sponsorship Acquisition: Research, identify, and secure sponsorship opportunities with esports teams, events, and tournaments, contributing to the overall marketing objectives.
- Collaborative Support: Work closely with other marketing team members to plan and execute cross-functional marketing initiatives, including social media, content creation, and events.
- Event Support: Assist in planning, organizing, and executing marketing events, both online and offline, to drive brand visibility in the gaming community.
- Data and Insights: Monitor and analyze marketing performance data to optimize strategies and report on campaign success.
- Brand Representation: Act as a brand ambassador, ensuring that all marketing activities align with UniPin’s brand image and voice.
Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 1-2 years of marketing experience, preferably in esports, gaming, or youth-oriented industries.
- Strong understanding of the gaming/esports landscape and trends.
- Excellent communication and interpersonal skills.
- Ability to work independently and collaboratively within a team.
- Experience in sponsorship acquisition or partnerships is a plus.
- Knowledge of digital marketing and social media platforms.
- Creative thinker with a passion for esports and gaming.
Job Benefits:
- Hybrid Working Arrangement.
- International Exposure in Marketing Portfolio.
- Opportunity to gain digital content and payments industry experience.
- Annual Performance Bonus.
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