Social Media Marketing Executive
Salary undisclosed
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Job Description
Requirements
Educational Background:
- Develop and execute social media strategies aligned with marketing goals.
- Create engaging content for various social media platforms (e.g., Facebook, Instagram, Tiktok, 小红书).
- Monitor and analyze social media performance metrics to gauge effectiveness.
- Manage social media accounts, responding to comments and messages promptly.
- Collaborate with the marketing team to align social media campaigns with overall marketing objectives.
- Stay updated on industry trends, platform updates, and best practices.
- Conduct market research to identify opportunities for growth and engagement.
- Plan and execute social media advertising campaigns.
- Report on social media performance and provide actionable insights for improvement.
- Assist in organizing and promoting events through social media channels.
Requirements
Educational Background:
- Diploma/Bachelor’s degree in marketing, Communications, or a related field.
- Proven experience in social media marketing or a similar role (1-2 years preferred).
- Familiarity with social media management tools.
- Experience with content creation, including graphic design or video editing (basic skills preferred).
- Working experience in Home Appliances/ FMCG industry.
- Excellent written and verbal communication skills.
- Strong analytical skills to interpret social media metrics and derive insights.
- Creativity and a good eye for design and branding.
- Understanding of SEO and content marketing principles.
- Ability to work independently and collaboratively within a team.
- Proficient in using social media platforms and tools.
- Basic knowledge of graphic design software (e.g., Canva, Adobe Creative Suite) is a plus.
- Passionate about social media and digital marketing.
- Strong organizational skills and attention to detail.
- Ability to adapt to changing trends and technologies.
- Willing to learn.
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