Performance Marketing Assistant Manager

Role and Responsibilities:

• Collaborate with Partners and Agencies: Work closely with internal and external teams to review the performance of Performance Marketing (PM) channels against key metrics and targets. Provide actionable insights for channel optimisation.
• Campaign Management: Take end-to-end ownership of performance marketing campaigns across Paid Search, Display, Programmatic and Paid Social channels, ensuring alignment with our growth objectives.
• Growth & Scalability: Plan and execute A/B testing, exploring new platforms for paid performance efforts.
• Strategy Development: Formulate performance marketing strategies that align with our business goals and KPIs.
• Goal Setting: Set and achieve quantifiable goals for all paid marketing activities to track and measure success.
• Budget Planning: Plan and review budgets to ensure efficient ad spend across various channels, optimising ROI.
• Communication: Collaborate with teams to create consistent and aligned communications across all channels.
• Stay Updated: Stay abreast of emerging digital tools, platforms, and trends to diversify and optimise the channel mix and identify new opportunities.
• Market Research: Research market trends, our brand's target audiences, and competitors to drive awareness, engagement, and conversions.
• Data Analysis: Analyze reports and web traffic data to map the customer journey, identify trends, and make data-driven decisions.
• Stakeholder Collaboration: Collaborate with stakeholders to align efforts and achieve shared marketing goals.

Qualifications and Requirements:

• Bachelor’s Degree in Marketing or related fields.
• Minimum 4-5 years of digital agency, digital marketing, or E-commerce marketing experience with paid media and affiliates' execution.
• Proficiency in tools such as Google Analytics, Google Adwords, Paid Social advertising, and Microsoft Excel/PowerPoint/Word.
• Strong data analysis skills and experience working in a data-driven environment.
• Excellent multitasking abilities in a fast-paced environment, with strong project management capability.
• Prior experience in the finance industry would be a plus.
• Proactively takes initiatives and assumes ownership of projects.

Benefits and Perks:

• Accessible by public transport (5 mins walking distance from LRT Abdullah Hukum)
• Competitive remuneration package (Basic salary + performance-based bonus)
• Attractive transportation allowance
• Young, Passionate & Friendly Working Environment.
• Rewarding career development with regional exposure.
• Team building, creation, birthday party, free flow of snacks and drinks.