Performance Marketing Assistant Manager
Salary undisclosed
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Role and Responsibilities:
- Collaborate with Partners and Agencies: Work closely with internal and external teams to review the performance of Performance Marketing (PM) channels against key metrics and targets. Provide actionable insights for channel optimisation.
- Campaign Management: Take end-to-end ownership of performance marketing campaigns across Paid Search, Display, Programmatic and Paid Social channels, ensuring alignment with our growth objectives.
- Growth & Scalability: Plan and execute A/B testing, exploring new platforms for paid performance efforts.
- Strategy Development: Formulate performance marketing strategies that align with our business goals and KPIs.
- Goal Setting: Set and achieve quantifiable goals for all paid marketing activities to track and measure success.
- Budget Planning: Plan and review budgets to ensure efficient ad spend across various channels, optimising ROI.
- Communication: Collaborate with teams to create consistent and aligned communications across all channels.
- Stay Updated: Stay abreast of emerging digital tools, platforms, and trends to diversify and optimise the channel mix and identify new opportunities.
- Market Research: Research market trends, our brand's target audiences, and competitors to drive awareness, engagement, and conversions.
- Data Analysis: Analyze reports and web traffic data to map the customer journey, identify trends, and make data-driven decisions.
- Stakeholder Collaboration: Collaborate with stakeholders to align efforts and achieve shared marketing goals.
Qualifications and Requirements:
- Bachelor’s Degree in Marketing or related fields.
- Minimum 4-5 years of digital agency, digital marketing, or E-commerce marketing experience with paid media and affiliates' execution.
- Proficiency in tools such as Google Analytics, Google Adwords, Paid Social advertising, and Microsoft Excel/PowerPoint/Word.
- Strong data analysis skills and experience working in a data-driven environment.
- Excellent multitasking abilities in a fast-paced environment, with strong project management capability.
- Prior experience in the finance industry would be a plus.
- Proactively takes initiatives and assumes ownership of projects.
Benefits and Perks:
- Accessible by public transport (5 mins walking distance from LRT Abdullah Hukum)
- Competitive remuneration package (Basic salary + performance-based bonus)
- Attractive transportation allowance
- Young, Passionate & Friendly Working Environment.
- Rewarding career development with regional exposure.
- Team building, creation, birthday party, free flow of snacks and drinks.
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