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Head of Marketing - Automotive

Salary undisclosed

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  • Lead a brand's growth and expansion in the country|Be part of a company with huge growth plans


About Our Client

Our client is an automotive manufacturer. They are a global brand, well-known for the reliability of their products and their innovation. They are currently going through transformation in many countries in the region, anticipating exciting growth journey ahead.

Job Description

The Head of Marketing will lead all brand marketing activities of the brand, ensuring that the targets of brand awareness, revenue and profits are met, in line with company's goals and objectives. Key responsibilities include:

  • Lead the short to long term strategic planning of the brand portfolio, in line with agreed brand architecture, proposition and guidelines
  • Plans and drives execution of new product launches in defined markets to deliver launch objectives
  • Develop and implement integrated marketing plan, marketing campaigns, consumer promotions and activation, trade marketing plans to support overall brand growth and profitability
  • Manage overall brand portfolio and product mix to maximise profitability
  • Responsible for A&P planning, manage all marketing A&P budget efficiently and monitor its effectiveness to ensure positive ROI
  • Manage all ATL, BTL and digital marketing activities, partnering closely with internal and external stakeholders


The Successful Applicant

The successful candidate is an experienced marketer from the automotive sector. Other requirements include:

  • Background in marketing, preferably from the automotive industry
  • Minimum 10 years of work experience in marketing
  • University degree in marketing or a related discipline
  • Regional experience is a an advantage
  • Experience managing ATL, BTL and digital marketing is mandatory
  • Strong interpersonal and communication skills
  • Driven, determination, independence
  • Strong commercial acumen and sound in P&L


What's on Offer

  • Be part of an automotive brand with exciting growth plans
  • Be part of the group's expansion and growth in the region


Contact: Ee Lyn Soo

Quote job ref: JN-102024-6576533