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Senior Digital Marketing Executive

Salary undisclosed

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Growthdesk is looking for a talented digital marketer (performance marketer or Ad and campaign optimizer)to join our team to drive campaigns and measure the impact across various social media platforms.

A cool, sharp, witty and talented person who is interested in digital marketing, obsessed with optimization, love numbers and tech startups in general. We are looking for someone who is a self-starter - doesn’t always need to be told what to do, and can balance time and manage themselves. Successful candidates must have excellent analytical skills, attention to detail, be problem-solvers and is a multi-tasker.

What you will be doing:

  • Set up, implementing, managing and optimizing paid Marketing Campaigns across Google, Facebook, Instagram, LinkedIn and other platforms when required by clients.
  • Manage bidding and budget strategies on the mentioned platforms
  • Optimize copy and landing pages for paid search engine marketing campaigns
  • Fix any errors and bugs in the performance of our ads or landing page (including the implementation of pixels and tags)
  • Perform keyword analysis to find opportunities and better-performing keywords
  • Provide regular internal analytics report on campaign performance (indicators) and able to provide insights and analysis in a clear and concise manner
  • Work with our Graphic and Brand Designers to run paid ads such as banner ads or eDMs so as to help our sales or branding initiatives
  • Track and optimize the performance of our campaigns including engagement rates for each campaign
  • Have strong analytical ability to evaluate end to end customer experience across multiple channels and customer touchpoints
  • Collaborate with internal teams to create landing pages and optimize the user experience
  • Brainstorm new and creative growth strategies (including identification of new trends in digital marketing and evaluate new technologies) adhering to best practice guidelines
  • Plan, execute and measure experiments and conversion tests including A/B and multi-variate Testings and dynamic ads optimization

What you will need

  • At least a diploma in marketing or related fields such as analytics, communication and statistics or sciences.
  • 6-8 Years experience in digital marketing, PPC, SEM, and social media especially in the optimisation of campaigns in a full-time role
  • Prior experience managing a team or from an agency background will be a plus
  • Highly analytical and data driven. Proficient in A/B testing, tracking and reporting on key metrics that measure performance in campaigns inclusive of traffic, revenue, conversions, and ROI.
  • Deep Knowledge of campaign setup, ad creation for FB and Google including keyword research, google analytics
  • Highly adept and familiar in setting up and optimising Google Adwords, Facebook campaigns on FB Ads Manager (not just boosting of FB posts)
  • Day-to-Day use of Google Analytics and other analytics dashboards
  • Kept abreast of the latest developments in ad-tech and updates of Google, Facebook, Instagram, and Linkedin or other innovative ad-tech platforms
  • Deep knowledge of Microsoft Excel and Visualization of Data
  • Passionate about Digital marketing and not afraid to suggest ideas, solid excel and communication skills, and great attention to detail
  • Preferably Google Adwords, Analytics certified, other Google certification will be a plus

The Offer

  • Work with a team that believes in cultivating growth mindset in each and every team member
  • A role that offers a breadth of learning opportunities and a highly collaborative environment
  • A flat hierarchy and with a high level of autonomy
  • We believe in a happy work environment and culture!