Marketing

Role Overview: A Marketing Specialist is responsible for developing, implementing, and monitoring marketing strategies to increase brand awareness and generate leads. This role requires a mix of creativity, analytical skills, and strategic thinking. Key Responsibilities: - Develop and execute marketing campaigns across digital, social, and traditional media. - Analyze market trends and competitor activities to identify opportunities and potential challenges. - Collaborate with the sales team to align marketing efforts with business objectives. - Manage and create content for social media, email marketing, and website updates. - Track and report on the effectiveness of marketing campaigns, adjusting strategies as needed. Skills & Qualifications: - Bachelor’s degree in Marketing, Business, or a related field. - Experience in digital marketing and social media management. - Strong analytical skills with a passion for data-driven decision-making. - Proficiency in tools like Google Analytics, social media platforms, and CRM systems. - Excellent written and verbal communication skills.