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- Creating, managing, scheduling, and executing digital content to meet the company's goals of increasing website traffic, social media impressions, and engagement. - Regularly monitor social media trends and audience preferences to create relevant and engaging content. - Monitor ongoing company presence on social media platforms like Facebook, Instagram, and TikTok. - Assist in formulating strategies to build a lasting digital connection with consumers. - Optimize online advertisements to increase company project awareness and returns. - Provide creative ideas for social media posts and content. - Create social media content write-ups. - Analyze content performance and optimize strategies based on data insights. - Familiarity with digital advertising and paid media strategies. - Measure the performance of digital efforts weekly, monthly, and post-campaign. - Manage day-to-day operations of digital process activities. - Assist in preparing accurate evaluation reports of all digital activities and review their effectiveness. - Develop and manage corporate and project websites as needed. - Undertake all other duties and responsibilities as instructed by the superior.
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