Marketing & Sales Manager

Position: Marketing & Sales Manager Location: Shah Alam (if relevant) Department: Marketing & Sales Reporting To: CEO Job Overview: The Marketing & Sales Manager will oversee the development and execution of strategic marketing and sales plans to drive growth, brand awareness, and revenue. This role includes managing promotional campaigns, building partnerships, and tracking performance metrics to optimize results. Key Responsibilities: 1. Marketing Strategy & Planning o Develop and implement comprehensive marketing plans aligned with organizational goals. o Conduct market research to identify trends, competitor activities, and potential areas of growth. o Establish and manage marketing budgets effectively. 2. Campaign Management o Oversee digital and offline marketing campaigns, ensuring timely execution and alignment with the brand message. o Collaborate with content creators, agencies, and influencers to produce impactful content, including social media, ads, and other media. o Analyze and report on campaign performance metrics, optimizing for maximum ROI. 3. Sales Growth & Lead Generation o Design and implement lead generation strategies, including email marketing, social media, and events. o Develop and maintain a sales funnel to nurture leads and convert them into long-term customers. o Coordinate with the sales team to set sales targets, monitor performance, and improve sales techniques. 4. Customer Relationship Management (CRM) o Manage CRM tools to track customer interactions and engagement. o Implement strategies to improve customer retention and satisfaction, utilizing feedback loops to enhance services. 5. Business Development & Partnerships o Identify and establish partnerships with industry influencers, educational bodies, and key stakeholders. o Attend relevant industry events to represent the organization, build networks, and increase brand visibility. o Collaborate with other departments to launch cross-functional initiatives, including product launches and special promotions. 6. Team Leadership o Lead and mentor the marketing and sales team, fostering a collaborative and goal-oriented culture. o Conduct regular training sessions to develop team capabilities in digital marketing, customer engagement, and sales techniques. o Qualifications: • Bachelor’s degree in Marketing, Business Administration, or related field. An MBA or similar advanced degree is a plus. • Proven experience (5+ years) in marketing and sales, preferably within the education, ODL, or service sectors. • Strong understanding of digital marketing tools, including CRM, SEO, PPC, and social media management. • Excellent communication, negotiation, and presentation skills. • Experience with data analytics and performance metrics to make informed decisions. • Team-oriented, with demonstrated leadership capabilities. Key Competencies: • Strategic thinker with a proactive approach to problem-solving. • Ability to work effectively under pressure and meet deadlines. • Exceptional customer orientation and ability to understand market dynamics. • Strong business acumen with experience managing budgets and ROI calculations. Benefits: • Competitive salary and performance-based incentives. • Opportunities for professional growth and development. • Flexible working arrangements and supportive work environment.