Content Strategist

About Us:

Pasxcel is an online education platform dedicated to supporting students’ journeys through engaging and impactful content. Our mission is to inspire confidence in education with content that connects meaningfully with parents and families. Join us in shaping the future of education through a collaborative, purpose-driven environment where your creativity and insights make a difference.

Why You Should Join Pasxcel:

• Creative Autonomy and Purpose: Contribute to a mission-driven environment with the freedom to innovate and bring your vision to life within Pasxcel’s brand.
• Supportive, Inclusive Culture: Be part of a team that values empathy, inclusivity, and open communication, where your ideas and insights are encouraged and respected.
• Opportunities for Growth and Learning: Access mentorship, continuous learning, and career development in a growth-oriented company committed to personal and professional advancement.

Role Overview:

We’re seeking a proactive, data-driven Content Strategist who thrives on creativity and analytics. In this role, you’ll develop and manage a high-intensity Instagram content calendar, combining educational insights with emotional appeal to grow Pasxcel’s audience and deepen engagement. You’ll have the opportunity to create content that resonates with parents of school-age children, with the flexibility to adapt to real-time feedback and emerging trends.

Key Responsibilities:

• Daily Content Planning with Audience Focus: Develop and manage a daily Instagram content calendar aimed at resonating with parents of school-age children. Your work will reflect an empathetic understanding of our audience’s needs and will contribute to our educational mission with purposeful engagement.
• Emotionally Engaging Content Creation: Craft captions, hooks, CTAs, and viral elements (e.g., trending audio, hashtags) that align with audience pain points and educational themes. Your creativity will help bridge the gap between content and connection, fostering an inclusive, supportive online community.
• Data Analysis & Strategy Adaptation: Monitor engagement metrics and adjust strategy daily based on insights. Your adaptability will allow you to respond effectively to real-time data, ensuring content aligns with our growth goals and maintains relevance.
• Efficient, Collaborative Content Briefing: Work closely with the Videographer-Graphic Designer, providing clear messaging, visual direction, and objectives to support seamless collaboration. Your ability to communicate with empathy and precision will be essential for consistent and cohesive content.
• Trend Integration and Innovation: Stay up-to-date with Instagram trends and visibility tactics, implementing reel formats, viral audio, and hashtag usage to maximize reach. Your innovative thinking will allow us to lead with trends while staying true to Pasxcel’s brand voice and mission.

What We Value:

• Ownership & Accountability: We value strategists who take initiative, assume full responsibility for their work, and find creative solutions to drive growth.
• Empathy & Audience Understanding: Your ability to connect with and understand the needs of parents is essential to fostering a supportive online community.
• Adaptability & Resilience: We’re a fast-paced, growth-oriented team, and we value your flexibility in responding to real-time insights and your willingness to adjust strategies as needed.
• Collaboration & Communication: You’ll be a part of a feedback-rich, collaborative culture where open communication and trust empower us to work toward our mission effectively.
• Growth Mindset: We support continuous learning and innovation, encouraging you to bring fresh ideas, take risks, and learn from each experience to refine your approach.

Qualifications:

• Proven experience as a Content Strategist or Social Media Manager, ideally within education, lifestyle, or mission-driven brands.
• Strong portfolio demonstrating audience growth, engagement strategies, and creative content development.
• Knowledge of Instagram analytics with the ability to interpret data and refine content strategy to drive meaningful growth.
• Excellent communication skills and a proactive approach to collaboration and team updates.
• A creative, audience-centered thinker with experience in content ideation and strategic planning.

Ready to help us shape meaningful content that makes a difference? Apply now at pasxcel.com/career.

Job Type: Full-time

Pay: RM2,500.00 - RM4,500.00 per month

Benefits:

• Flexible schedule
• Maternity leave
• Opportunities for promotion
• Parental leave
• Professional development
• Work from home

Schedule:

• Monday to Friday

Supplemental Pay:

• Performance bonus

Application Question(s):

• Please provide the link to your portfolio here