Assistant Manager, SEO Content Writer | TNG Digital

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Job overview

As an SEO Content Writer at TNG eWallet, you will play a pivotal role in driving organic traffic and enhancing our brand's online presence. Your primary responsibility will be to develop and execute a comprehensive SEO content strategy that aligns with our short-term and long-term business objectives. By creating high-quality, engaging content, you will contribute to TNG eWallet's growth and success.

Job responsibilities

• Develop and execute a robust SEO content strategy by creating a content calendar that aligns with business goals, brand direction, target audience and SEO best practices. Conduct keyword research to identify relevant topics and optimise content accordingly.
• Create high-quality, search-optimised content for the website including the blog articles and any other content formats.
• Track key metrics such as organic traffic, keyword rankings, bounce rate, and time on site. Use analytics data to identify areas for improvement and optimise content accordingly.
• Regularly assess our website's SEO health and identify opportunities for improvement. Implement technical SEO recommendations to enhance search engine visibility.
• Work closely with other departments/divisions to ensure that content is aligned with our overall brand and business strategy, timely and meets technical requirements.
• Keep abreast of the latest SEO algorithms, industry trends, and best practices to maintain our competitive edge.
• Regularly review and update existing blog content to ensure it remains relevant and engaging. Experiment with different content formats and interactive elements to improve user experience and drive engagement.
• Establish and maintain content guidelines to ensure consistency and adherence to brand standards. Oversee content quality and consistency across all channels.

Job Requirements

• At least 5 years of experience in content, content marketing, journalism and/or communication
• Degree in Journalism / Linguistics / English / Mass Communications or similar
• qualification from recognised universities/institutions
• Proven track record as an SEO Content Writer or similar role, with a deep understanding of SEO principles and best practices
• Proficiency in SEO tools and analytics platforms
• Ability to conduct keyword research and optimise content for search engines
• Experience in developing creative content plans and strategies
• Strong analytical skills to interpret data and measure website and content performance
• Excellent written and verbal communication in English and Bahasa Malaysia
• Excellent communication and collaboration skills with meticulous attention to detail
• Strong understanding of SEO and social media distribution

We believe that you have what it takes to fit into the Touch ‘n Go family and help revolutionize the Fintech industry by paving the way to a cashless society. If you're ready to take the next step, apply now!

Touch ‘n Go is an organization that strives to provide Equal Opportunity Employment, based on merit, qualifications, capabilities, and calibre. It is Touch ‘n Go’s policy to not discriminate based on age, race, religion, colour or other personal status, identity or characteristics. Fair Opportunity is Our Value and Practice. Please advise us of any accommodations you may need by e-mailing: [email protected]

Note: Only shortlisted candidates will be contacted.