ADVANCED PROGRAMMATIC ADVERTISING SPECIALIST

About the Role We are seeking a skilled Advanced Programmatic Advertising Specialist to join our digital marketing team. In this role, you will manage and optimize programmatic advertising campaigns, leveraging data and technology to drive effective, data-driven marketing results. You’ll play a pivotal role in implementing, optimizing, and analyzing campaigns across various channels, including display, video, native, and social media, helping us reach and engage our target audience in innovative ways. Key Responsibilities - Campaign Strategy and Execution: Develop and implement programmatic advertising strategies across platforms like Google DV360, The Trade Desk, and other DSPs, ensuring campaigns align with business objectives. - Optimization: Continuously monitor and optimize campaign performance through A/B testing, bid adjustments, and audience segmentation to maximize reach, engagement, and ROI. - Data Analysis and Reporting: Analyze campaign data and metrics, producing detailed reports and actionable insights to improve campaign performance and inform future strategies. - Audience Targeting: Identify and create precise audience segments using first-, second-, and third-party data, and develop lookalike audiences to enhance targeting precision. - Collaboration with Cross-functional Teams: Partner with marketing, analytics, and creative teams to ensure alignment on campaign objectives, creative assets, and messaging. - Budget Management: Manage and optimize budgets across multiple campaigns to maximize efficiency and meet performance targets. - Technology & Tools Proficiency: Stay current on programmatic technology developments and advertising trends, leveraging tools and platforms to maintain a competitive edge. - Compliance & Best Practices: Ensure compliance with industry standards, privacy regulations, and brand guidelines across all campaigns. Qualifications - Experience: 3+ years of experience in programmatic advertising, digital media buying, or related field, with a strong understanding of the programmatic ecosystem. - Education: Bachelor’s degree in Marketing, Advertising, Data Science, or a related field. - Skills: - Proficiency with major DSPs (e.g., DV360, The Trade Desk) and familiarity with ad exchanges, DMPs, and SSPs. - Strong analytical skills and experience with data-driven decision-making. - Proficient in data analysis and visualization tools, such as Google Analytics and Excel. - Hands-on experience with campaign optimization techniques, including bidding strategies, frequency capping, and creative testing. - Ability to interpret complex data, generate insights, and communicate findings effectively. - Understanding of privacy regulations and best practices (e.g., GDPR, CCPA) in digital advertising. - Attributes: Detail-oriented, proactive, adaptable, data-driven, and results-focused.