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Responsibilities : Content Creation - Develop engaging and original content across various platforms (social media, blogs, websites, etc.). - Research and write articles, posts, and other forms of content that align with current trends and audience interests. Trend Analysis - Monitor industry trends, competitor activity, and audience behavior to identify opportunities for new content ideas. - Utilize analytics tools to assess content performance and adapt strategies accordingly. Editing and Proofreading - Edit and proofread content to ensure clarity, coherence, and adherence to brand guidelines. - Ensure all content is free from grammatical errors and meets quality standards. Ideation and Strategy Development - Brainstorm and generate creative ideas for content campaigns and initiatives. - Collaborate with the marketing team to align content with overall marketing strategies. Project Management - Manage multiple content projects simultaneously while meeting deadlines. - Prioritize tasks and adapt to changing priorities in a fast-paced environment. Collaboration and Communication - Work closely with designers, marketers, and other team members to create cohesive and impactful content. - Present content ideas and strategies. Adaptability and Flexibility - Be open to changes in content direction and requirements based on feedback or market shifts. - Handle ad-hoc requests and projects as needed. Requirements : Education and Experience - Bachelor’s degree in Communications, Marketing, Journalism, or a related field. - Proven experience in content creation, editing, and social media management. Skills - Strong writing, editing, and proofreading skills with a keen eye for detail. - Proficiency in content management systems (CMS) and social media platforms. - Familiarity with graphic design and video editing software (e.g., Adobe Creative Suite, Canva, etc.) is a plus. Personal Attributes - Excellent multitasking abilities and time management skills. - Strong analytical skills to assess content performance and make data-driven decisions. - Creative thinker with a passion for storytelling and engaging audiences. Interpersonal Skills - Strong communication and collaboration skills to work effectively within a team. - Ability to receive constructive feedback and adapt content accordingly. Other Requirements - Knowledge of SEO best practices and content optimization techniques. - Ability to work independently and take initiative in a dynamic work environment.
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