Senior Enterprise Marketing Communications Specialist - Seksyen 52, Petaling Jaya
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This role will primarily involve developing and executing comprehensive marketing communication strategies that enhance brand visibility and drive engagement within enterprise markets - Corporate, Public Sector, and SME segments. Strong project management and communication skills are essential for success in this role, as well as a deep understanding of enterprise marketing trends and best practices
Job Responsibilities:
Develop and strategize campaign briefs, collaborating with the Brand Team to create Above the Line (ATL Marketing) and Below the Line (BTL Marketing) communication materials for Corporate, Public Sector, and SME segments.
Plan and strategize messaging and content marketing for different Enterprise Business segments to enhance awareness and build brand positioning across channels such as Print, Radio, TV, Digital, and On-ground.
Manage content for the Enterprise Business website, digital channels, social media, and internal communications.
Conduct insights and market research for relevant Enterprise segments.
Ensure that all products and campaigns are tailored with the right messaging for the appropriate segments based on their insights.
Oversee communications across internal and external channels.
Job Types: Full-time, Contract
Contract length: 12 months
Pay: RM8,000.00 - RM15,000.00 per month
Schedule:
- Day shift
- Fixed shift
Education:
- Bachelor's (Preferred)
Experience:
- Marketing: 10 years (Preferred)
- Marketing Communications: 5 years (Preferred)
- Brand Management: 5 years (Preferred)
- Web Management & Digital Marketing: 5 years (Preferred)
- Content Creation for Enterprise Business: 5 years (Preferred)