Marketing Manager

The Marketing Manager is a strategic leader responsible for developing and executing comprehensive marketing plans to promote the company's products or services. This role involves building and leading a dynamic marketing team, overseeing both online and offline marketing activities, and ensuring alignment with the company's objectives and brand image.

Responsibilities:

1. Strategic Planning:

- Develop and implement comprehensive marketing plans aligned with the company's overall objectives.

- Conduct market research to identify trends, opportunities, and competitor activities.

2. Team Leadership and Development:

- Build and lead a dynamic marketing team, including hiring, training, and mentoring team members.

- Foster a collaborative and innovative team culture focused on achieving marketing goals.

3. Campaign Management:

- Plan and execute marketing campaigns across various channels (digital, traditional, social media, etc.).

- Monitor and analyze the performance of campaigns, adjusting strategies as needed.

4. Brand Management:

- Maintain and enhance the company's brand image.

- Ensure consistent messaging and branding across all communication channels.

5. Content Development:

- Oversee the creation of marketing collateral, including promotional materials, website content, and social media posts.

- Collaborate with internal teams or external agencies for content creation.

6. Digital Marketing:

- Manage digital marketing strategies, including SEO, SEM, email marketing, and social media.

- Stay informed about industry trends and emerging digital marketing technologies.

7. Offline Marketing:

- Develop and implement traditional marketing strategies, such as print advertising, direct mail, and events.

- Ensure a cohesive offline marketing approach that aligns with the overall marketing strategy.

8. Budget Management:

- Develop and manage marketing budgets, ensuring cost-effectiveness and ROI.

- Track expenses and report on budget utilization.

9. Analytics and Reporting:

- Utilize analytics tools to measure the success of marketing efforts.

- Prepare regular reports on key performance indicators (KPIs) and provide insights for improvement.

Qualifications:

1. Education:

- Bachelor's degree in Marketing, Business, or a related field. A Master's degree may be preferred.

2. Experience:

- Proven experience in marketing, with a focus on strategy development and execution.

- Previous managerial or leadership experience.

3. Communication Skills:

- Excellent written and verbal communication skills.

- Ability to effectively convey complex ideas to diverse audiences.

4. Analytical Skills:

- Strong analytical and problem-solving abilities.

- Comfortable using data to make informed decisions.

5. Creativity:

- Innovative thinking and the ability to develop unique and compelling marketing campaigns.

6. Team Collaboration:

- Demonstrated ability to work collaboratively with cross-functional teams.

- Leadership and motivational skills.

7. Adaptability:

- Flexibility to adapt to changing market conditions and priorities.

- Ability to thrive in a fast-paced environment.

8. Team Building:

- Proven ability to build and lead high-performing marketing teams.

- Experience in creating and nurturing a positive and collaborative work environment.

This addition emphasizes the leadership aspect of the role, particularly in building and managing a marketing team that covers both offline and online activities.

Job Types: Full-time, Permanent

Pay: RM5,500.00 - RM7,000.00 per month

Benefits:

• Maternity leave
• Opportunities for promotion

Schedule:

• Monday to Friday

Supplemental Pay:

• Performance bonus

Application Question(s):

• What technical skills and software proficiencies do you possess that contribute to your professional capabilities?
• What's your expected salary?

Education:

• Bachelor's (Preferred)

Experience:

• People Management: 1 year (Preferred)
• Marketing: 3 years (Preferred)

Language:

• Mandarin (Preferred)
• English (Preferred)