Senior Executive, Social Media

Full Time, onsite
Malaysia Airlines
Kuala Lumpur, Malaysia

Salary undisclosed

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Assistant Manager, Social Media Content Management

Position Summary

The Social Media Content Creator at MAG is responsible for independently creating captivating and engaging content for the airline's social media channels. This role plays a crucial part in enhancing the airline's online presence, brand image, and customer engagement through a variety of content formats

Key Accountability

Independently develop creative and visually appealing content for various social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.
Produce a wide range of content types, including images, videos, graphics, and written posts.
Collaborate with the marketing and communication teams to plan and schedule content that aligns with event launches, marketing campaigns, promotions, and corporate communications.
Develop content calendars and maintain a consistent posting schedule.
Create compelling visual stories that showcase the airline's services, destinations, and brand values.
Use photography, videography, and graphic design skills to convey engaging narratives.
Engage with the airline's social media audience by responding to comments, and messages, and fostering online community interactions.
Monitor social media trends and feedback for insights and opportunities.
Determine the most effective ways to distribute content on different social media platforms to maximize engagement and reach.
Utilize scheduling and publishing tools for efficient content distribution.
Monitor the performance of social media content using analytics tools.
Provide insights and recommendations for optimizing content based on data-driven results.
Ensure that all content created maintains brand consistency, adhering to the airline's visual and messaging guidelines.
Collaborate with cross-functional teams, including graphic designers, videographers, and copywriters, as needed.
Communicate and align content strategies to support broader marketing objectives.

Qualifications & Working Experience

Bachelor's degree in Marketing, Communications, Digital Media, or a related field
Minimum of 3.5 years of experience in social media content creation

Areas of Experience

Proficiency in graphic design and photo editing software (e.g., Adobe Creative Suite).
Strong visual storytelling skills and a creative mindset.
Excellent written and verbal communication skills.
In-depth knowledge of social media platforms and trends.
Knowledge of the aviation industry and an interest in travel and tourism is a plus