Webmaster – Digital Marketing

The University desires to expand the use of digital marketing for the primary purpose of student recruitment through search, content, social media and all other digital platforms to increase lead generation and management with an ultimate aim of conversion through enrolment.

The University aims to maintain a very high profile in its target markets through advertising the Swinburne brand to grow awareness, preference and recommendation. This position will support these marketing and communications needs of the University. It is anticipated that Swinburne Sarawak will expand rapidly and that the responsibilities and scope of the position will grow accordingly.

This position will contribute significantly to all digital marketing activities related to student recruitment for the University with a key focus on digital lead generation and management via advertising on paid, owned and earned platforms. The activities including:

• provide a ‘whole of university’ approach to developing a digital marketing strategy;
• develop copy for digital advertising;
• employ “growth-hacking” marketing strategies to increase return-on-marketing-investment;
• explore new and innovative ways of increasing quality leads for the Student Recruitment team; and
• update and maintaining websites belonging to the University or as assigned.

The position works closely with academic and administrative staff at Swinburne Sarawak and liaises with staff at other Swinburne campuses to ensure consistency in corporate style and efficient use of resources.

More details and requirements can be found on our website: www.swinburne.edu.my/hr

HOW TO APPLY:

The “Application Process” section in our website indicates the steps you need to follow. Please download the respective Position Description document from our website for your reference.

IMPORTANT NOTE: Please visit our career website and e-mail your application to us by 8 December 2024.

Job Type: Full-time

Pay: RM3,000.00 - RM4,000.00 per month

Schedule:

• Monday to Friday

Education:

• Bachelor's (Required)

Application Deadline: 12/08/2024
Expected Start Date: 01/01/2025