Marketing Specialist

Job scope & day-to-day activities:

• Drive brand loyalty for the Grab brand and/or business growth across all target segments via marketing initiatives that hit business and marketing objectives.
• Plan, coordinate and execute regional campaigns which involve but are not limited to creative brief writing, media and demand planning, and go-to-market strategy with careful monitoring of effectiveness after. You will need to gather post campaign learnings through analysis of data from various sources such as market research & insights, marketing analytics, and country marketing team
• Your day-to-day will include cross-collaboration with other functions such as country marketing teams, creative, and performance marketing.
• You will also work closely with external agencies, some which are located in other countries, to manage creative work, media and influencer content.

Key Responsibilities:

• Assist in the development and execution of regional marketing campaigns that align with set objectives and strategy
• Collaborate with cross-functional teams to ensure cohesive messaging and branding across all communication touchpoints
• Manage relationships with KOLs and influencers, including content briefing, vetting and performance tracking
• Analyze campaign performance metrics and provide insights to optimize future marketing initiatives
• - Stay abreast on industry and platform trends to identify opportunities for social
• Support in ad-hoc requests for desktop research
• Support marketing managers in developing and sanctioning quotations and commercial proposals to meet campaign or business needs.
• Perform an extensive array of marketing administrative tasks to support activities

Qualifications:

• 2-3 years of experience in either a creative agency or in a marketing role, preferably in brand management or partnerships
• Strong understanding of digital marketing channels and KOL management
• Excellent communication and interpersonal skills, with the ability to build relationships with internal and external stakeholders
• Ability to structure and organize information from multiple stakeholders clearly: a large part of your scope would include multi-country and multi-function coordination
• Ability to work in a fast-paced environment and manage multiple projects simultaneously
• Meticulous; we will be relying on you to vet through creative content before it goes live so you’ll need to pay attention to detail
• Solutions-oriented and resourceful, able to troubleshoot problems independently (or at least make an attempt at it)

Good-to-have:

• Creative thinker with a strategic mindset and a passion for brand storytelling
• Can understand and read Mandarin (not mandatory)
• Proficiency in AI and Social Platform tool